PRZOOM - /newswire/ - Great Missenden, Buckinghamshire, United Kingdom, 2011/10/18 - The social business roadshow promotes the use of social CRM for more effective customer engagement - SugarCRM.com.

The way customers communicate is changing. Customers are using social media to share data about themselves, and they're looking for conversations about the things that are important to them. The rapid adoption of social media has created a new paradigm for doing business called, Social Business.

To address this shift in business communication, SugarCRM, the world’s fastest-growing Customer Relationship Management (CRM) company, today announced it will hold The Social Business Roadshow with IBM at IBM’s South Bank offices on November 2, 2011. SugarCRM, IBM and peers in the social CRM space will share ideas as to how to businesses can become more engaged with their customer audiences.

Attendees will learn to:

• Discover the social media channels customers are using;
• Engage with customers in more meaningful ways;
• Capture customer data from social media in CRM;
• Drive revenue and build brand reputation;
• Use Sugar and IBM to improve social communication processes.

Please register for The Social Business Roadshow event in London online.

For more information on The Social Business Roadshow series of events in EMEA, please visit the event website. Also, fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel.

About SugarCRM

SugarCRM (sugarcrm.com) makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

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