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LG Electronics, a global leader and technology innovator in consumer electronics, has partnered with T3 on the launch of the new t3.com.
The site has been completely rebuilt to make it the ultimate tech lifestyle destination, with premium design values that bring it closer to T3’s hugely successful monthly print and iPad editions.
Video content is at the heart of the new site, with more than 20 fresh product videos added every month – building on double-digit growth in video views and making T3.com the ultimate showcase for the latest and best consumer technology.
The innovative new Buzzwall taps into the tech zeitgeist, taking users straight to the most talked-about stories of the moment, while easy-to-use buying guides and extensive group tests make sure they make the right tech-purchasing decisions.
Search, commenting and sign-in have all been made smarter and more straightforward, improving user experience and bringing the T3 community even closer to the news.
Kieran Alger, Editor of T3.com, says: “We set out to create the ultimate product showcase and bring T3’s website firmly in line with the aspirational values of the print and iPad editions. I’m absolutely delighted with the results.
“With innovations like the brand new Buzzwall and our automated buyer’s guides, we’ve made it easy and fun for our users to indulge their passion for the latest gadgets and technology. All this comes at a time when we’re already bringing in record traffic and we’re now in an even better position to grow our reach.”
T3.com’s new look builds on hugely impressive growth, with August 2011 a record-breaking month for traffic. The site had more than 1.2 million unique users in August 2011, a year-on-year increase of 79%*.
The T3.com relaunch is followed next month by a new look for the monthly print edition of T3 magazine and the announcement of the T3 Gadget Awards, the world’s biggest technology awards, which have seen record-breaking voting for 2011.
Future is also set to launch Gizmodo UK in partnership with Gawker Media, taking the audience for its online tech portfolio, including T3.com and TechRadar, to more than 4 million monthly users.
Nial Ferguson, Group Publishing Director of Future’s Technology portfolio, says: “We are very excited about the launch of the new T3.com and it comes at a time when we continue to build on our position as the UK’s leading technology publisher.
“T3 is focused on building a truly exciting cross-platform brand and this new site is a crucial element of that plan.”
George Mead, Product and Consumer Marketing Manager, LG UK Home Entertainment, comments: “We’re always looking for new and engaging ways to reach our passionate consumer technology enthusiasts and so are very excited about Future’s new online offering.
“We see this partnership as a great opportunity to showcase LG’s newest and marketing leading technology innovations on this new and pioneering platform.”
The new look T3 website is live now at t3.com. See the promo video here.
*Source: comScore Digital Analytix, August 2010-August 2011
About T3
Established in 1996, T3 is the world’s best technology lifestyle brand – in print, online at t3.com and beyond, from its five-star iPad app to the prestigious T3 Gadget Awards.
T3 is packed with all the latest consumer technology news, reviews and features, covering everything from tablets to consoles and home cinema systems to MP3 players. Exclusives give T3 readers first look at the hottest new gadgets, while extensive buying guides make sure they end up with exactly the right kit.
T3: The only gadget magazine you need.
About Future
Future (futureplc.com) is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: techradar.com, cyclingnews.com, gamesradar.com, computerandvideogames.com, musicradar.com and bikeradar.com/.
*Source: comScore Digital Analytix, June 2011
About LG Electronics, Inc.
LG Electronics, Inc. (lg.com) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG’s product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
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steve.wright[.]futurenet.com 
