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Golden Tulip Hospitality is proud to announce that its economy/upper budget brand “Tulip Inn” has been awarded the highest ranking in the budget/economy segment according to the 2006 European Hotel Guest Satisfaction Index Study by J.D. Power and Associates.
Tribute was paid to the Golden Tulip Hospitality Group for its highest ranking for Tulip Inn in the index study at the International Hotel Conference in Rome on Friday October 13th. According to J.D. Power and Associates the Tulip Inn brand scored 713 from the average score of 644 in the economy segment overall satisfaction index. The Golden Tulip brand, with an overall satisfaction index score of 707, is ranked above the average score of 704 for Mid-scale Full Service Segment.
Hans Kennedie, president and CEO of Golden Tulip Hospitality, comments: “We are honoured to be awarded with these tributes. We take great pride in our hoteliers and staff and the manner in which we present our hotels to guests. To have our efforts recognised by the guests is a fantastic confirmation of the appreciation of our vision and our way of approaching marketing in today’s business. I congratulate all our European Tulip Inn staff for the achievement of this award. ”
The Tulip Inns offer comfortable, 3-star accommodation in convenient locations in city centres or close to major access routes. They provide well-maintained, functional accommodation and friendly service as well as exceptional value for money for business or leisure.
The European Hotel Guest Satisfaction Index Study is designed for use by hoteliers to add focus and clarity to product and service improvement effort that matter most to their guests. The study provides a single measure to assess the level of overall guest satisfaction among hotel properties located throughout Europe.
The study, now in its second year, measures the overall satisfaction of European hotel guests based on seven factors: reservations, check-in/check-out, guest room, food and beverage, hotel services, hotel facilities, and costs and fees. Forty-five hotel brands were measured and ranked in four segments, including upper upscale, upscale, mid-scale full service and economy.
Golden Tulip Hospitality currently manages and franchises a total of 59 Tulip Inns worldwide with over 5400 rooms of which 80% are located in Europe.
About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group, with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 500 hotels, 47,000 rooms in more than 45 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2005, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three, four and five star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
As of the fall of 2006, Golden Tulip will be introducing BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
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