PRZOOM - /newswire/ - Bath, Banes, United Kingdom, 2011/07/13 - Future, the special-interest media group, and Sony Computer Entertainment UK Ltd (SCE UK) announce a new weekly HD video show which will be available for download from the UK PlayStation® Store on the PlayStation® Network (PSN). LSE: FUTR

The new show will be free to eligible UK PSN account holders, downloadable to their PlayStation 3 console from the UK PlayStation Store on PSN.

The show will feature up-to-the-minute HD previews, interviews and more, covering everything from the biggest up-and-coming PlayStation 3 games and Blu-ray movie releases to weekly highlights and hidden gems on the PSN.

The new show will be aligned closely with SCE UK’s Access to PlayStation community strategy; reporting access-all-areas from SCE UK’s Access events and industry events.

The show continues the long-running and successful partnership between SCE UK and Future, which began in 1995. Today the Future group operate on both sides of the Atlantic with its portfolio of print and digital PlayStation magazine content.

Future’s first foray into publishing digital interactive magazine content on the PSN, FirstPlay, will close to make way for the new show.

Future’s Entertainment Group Publisher Simon Maxwell says: “We went a long way very quickly with FirstPlay and this new phase in our partnership with PlayStation will allow us to take HD video magazine content to the next level. Production on the new show is well under way and editorial standards are impeccably high. We’re looking forward to providing SCE UK with top-quality video content for more PlayStation gamers than ever before.”

SCE UK’s Marketing Director Alan Duncan says: “This is a great content initiative which forms a key part of SCEUK’s strategy to reward and engage with our consumers in a more meaningful way.”

The final episode of FirstPlay was released on 6th July. More information and timing of the new show will be announced in due course.

About Future
Future (futureplc.com) is a leader in the field of digital publishing and recently won both Consumer Publisher of the Year and the Grand Prix at the annual Association of Online Publishers Awards. Its web and mobile sites deliver 160 million* page impressions every month to over 25 million unique users. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: techradar.com, cyclingnews.com, gamesradar.com, cvg.co.uk, musicradar.com and bikeradar.com/.

About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, 50 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 151 million systems worldwide. Since its launch at the end of 2004, over 69.5 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, more than 77 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 1.57 billion items have been downloaded.

PlayStation (playstation.com), the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Agency / Source: Future Publishing Limited

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