PRZOOM - /newswire/ -
Dallas, TX, United States, 2005/07/08 - Looking to spice up the palates of hungry patrons with a love for great tasting chicken wings, Wingstop’s newest Dallas location seeks to become a fixture in the Hispanic community..
Todd Murrah and Richard Chavez, owners of CMRG – 3 Investments, LP, opened the location in the Pecan Plaza Shopping Center at 3400 Lombardy Ln., Suite 107, on June 3.
“We love the traffic near this shopping center and the proximity to the Fiesta and Carnival grocery stores,” Murrah said. “The amount of people who come through the area serves us well.”
Due to the fact that each of their stores are located in densely Hispanic areas, all of their employees are bilingual, providing easy ordering and customer service for the Hispanic community.
“We saw success with the existing brand partners and felt like Wingstop was the way to go,” said Murrah on why they chose the franchise. “The simplicity of operations, quality of food, and excellent family atmosphere make Wingstop a great choice for any demographic.”
The chain offers restaurants with a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. Wingstop features nine proprietary wing flavors, including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and our brand new Hickory Smoked BBQ. The wings are always made-to-order and served steaming-hot. Customers also choose from homemade side dishes: fresh-cut seasoned fries, bourbon baked beans, pearl potato salad, creamy cole slaw, vegetable sticks, rolls and assorted dipping sauces.
Wingstop has over 400 restaurants either open or under development in 25 states and consistently tops industry growth rankings. This July, Wingstop was ranked number four in Restaurants & Institutions’ ‘Top 400 Sales-Growth Leaders’ (the only wing chain in the top ten). Also in July, Wingstop ranked number seven in Restaurant Business’ ‘Top 50 Growth Chains’ (ranked by percentage increase in units) and number three in their list of chains by increase in average unit volume. Troy Aikman, former Dallas Cowboy and Super Bowl MVP, signed on as the chain’s national spokesman in 2003.