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PRZOOM - /newswire/ -
Zellik, VlaamsBrabant, Belgium, 2011/06/08 - Quality Track International, the leading global hotel information service provider concerning mystery call and hospitality group market intelligence, placed almost 2.000 hotel sales mystery calls into 500 hotels - QualityTrack.com.
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The objective of this hospitality sales mystery shopping was to measure the availability of European Hotel Sales Managers to potential customers. The Sales Manager Access and Response Time (SMART calls) is the most effective global hotel mystery call program to shop the basic performance of your hotel sales staff.
Every selling opportunity starts with answering to the customer request, and often this vital part is overlooked with mystery shopping hotel information service providers. Quality Track International (qualitytrack.com) developed the SMART calls for the hospitality industry to measure the performance of their sales team with a low cost high output approach.
More than 500 leading upscale hotel chain hotels where contacted in 14 different European countries to see if the hotel sales team covers the most basic sales action; “Answer an incoming sales request”. More than 2.000 calls went into these hotels to have enough data for this detailed research.
The surprising results of this Head Quarters Magazine and Quality Track research are in full detail available in the free magazine stands on IMEX.
The most surprising results are listed below:
- 29% of the incoming leads of the researched hotels never reached a person that could quote for this group or take the details of the request to quote in a later stage;
- 17% of the researched hotels did not answer the telephone during regular office hours;
- 10% of the left messages for sales persons were never returned to the potential client.
The research is broken down per country as well and the easiest country to place your next conference according to this research will be Belgium with a response to the leads of more than 79%. Results per hotel chain were not shared in this report, but will be available at Quality Track Europe.
The results of this hotel mystery shopping were European wide published with Meeting and Incentive Media and in the HEADQUARTERS, and shared with their readers in the IMEX 2011 issue.
Contact us to receive a copy of this research or visit QualityTrack.com/.
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Agency / Source: Quality Track Europe - Mystery Call Shopping
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Contact: Yvo van der Tol - QualityTrack.com
+32 2 8886085  EUsales[.]qualitytrack.com
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