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Amadeus Consulting, a custom application development company based in Boulder, Colorado announces the release of the Alyce Designs Prom iPhone App, a comprehensive guide to Prom for Alyce Design’s many fans.
Alyce Designs has an impressive number of collections, ranging from After Five Cocktail, Black Label, Bridal, Prom, Special Occasion, Quinceanera, and much more.
Rene Hamm, Director of Sales, and Steven Nardi, multi-media manager of Alyce Designs, approached Amadeus Consulting to create an iPhone™ application to appeal to their teen audiences, many of who use smartphones.
“Backstage at our shows, the models are constantly on their iPhones, which initially sparked the idea that we could reach our teen audiences through their mobile phones. We knew that our target audience primarily used the iPhone, so this was a natural first step in the mobile arena,” said Rene of the initial concept behind the Alyce Designs Prom iPhone app.
Additionally, Rene and his team were looking to generate additional efficiencies from their print budget and desired more sustainable and distributable way to advertise to their target audience. Alyce Designs decided to use the ad spend from one print ad to dedicate towards its mobile initiative.
After Steven conducted extensive research on mobile application development, Alyce Designs approached Amadeus Consulting because it knew that they were one of the leading iPhone app developers in Colorado. Additionally, our team is familiar with efficient and budget-friendly mobile application development.
The idea behind Alyce Designs’ iPhone application was to create a similar feel to its catalog, but allow teen users much more interactivity with the prom dress collections, (i.e., trunk show dates, social functions, store locators, etc.). The challenge as always with mobile application development is to encapsulate the essence of a company into a much smaller-scale application. For Alyce Designs the key to this was to capture the thrill, excitement and glamour of prom into the iPhone app, while making it fun and interactive for teen users. The goal was to get girls excited about finding that perfect prom dress, and sharing it with friends and other iPhone app users.
As Alyce Designs has a distinctive personality attached with each of its dress collections, Amadeus Consulting leveraged existing high-quality photography to capture the spirit of the Prom 11’ collection, which is all about color, sparkle and glamour.
The Alyce Designs Prom iPhone app allows users to find out more information about all the dresses including available colors and sizes as well as to save their favorites, share them with friends, and locate the nearest Alyce Designs retailer. Additionally, the Alyce Designs iPhone app gives girls in-app resources for makeup, accessories, what to include in their prom purse, shoes and other advice on having the best prom ever.
Amadeus Consulting used the Apple® software development kit to create the Alyce Designs iPhone app, integrating GPS capability and high quality images provided by Alyce Designs’ catalog team.
“The process of creating the Alyce Designs Prom iPhone app was flawless with Amadeus Consulting. Their team knew exactly what we were looking for, and was able to accomplish this quickly and capture our business goals.” – Rene Hamm, Director of Sales of Alyce Designs.
Alyce Designs has done extensive promotion for its application, advertising in several national teen publications including Seventeen Magazine and Teen Vogue. Additionally, the company sent out a prom brochure mailer to its extensive consumer base in order to promote the Prom iPhone app. The Alyce Designs Prom iPhone app has been extremely successful, 12,000 downloads and counting. Alyce Designs was pleased to leverage a portion of their print media budget to create a different channel to reach teen consumers.
Alyce Designs looks forward to expanding its mobile offerings in 2012 by bringing the updated application and new applications to the iPad™ and Android™.
About Amadeus Consulting
Amadeus Consulting (amadeusconsulting.com) is a custom software development company dedicated to creating intelligent technology solutions with successful business results. Amadeus Consulting is a Microsoft® Gold Certified Partner as well as a Silverlight™ Partner, winner of the Microsoft Office XP Challenge, and has Microsoft Partner Competencies in Custom Development, Mobility and Data Management Solutions. The company is an expert in custom software applications such as rich Internet Applications, content management systems, e-commerce, surveys, social networking sites, data collection and management, browser plug-ins, and mobile application development including iPhone™, iPad™, Windows Mobile® and Android™. Amadeus Consulting ranked in the top 25 on the prestigious Mercury 100 list of the fastest-growing private companies in Boulder and Broomfield counties for three consecutive years, and has placed on the Inc. 5000 list for four consecutive years.
About Alyce Designs
Alyce Designs is an internationally distributed and well known designer and manufacturer of women’s prom, bridal, and eveningwear. Opened in 1967 by Alyce Hamm, a designer whose training was in Parisian Couture, Alyce Designs has been recognized with many awards for its distinctive gowns and elegant style. Claudine Hamm, Creative Director and Chief Operating Officer, is continuing the tradition of her Aunt Alyce, by designing the Alyce Designs 2011 Spring collections, as well as the exquisite Claudine for Alyce Designs Bridal collection, continuing with her unique and extraordinary designs.
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