PRZOOM - /newswire/ - Ilkley, Yorkshire, United Kingdom, 2011/04/05 - Shutt Velo Rapide, UK manufacturer of fine handmade Merino Perform™ cycling clothing, has announced that it has moved into the luxury retail market with partnerships signed with both Cycles UK and Vita Cycles - ShuttVR.com.

Cycles UK hold the exclusive rights to sell cycling goods within the famous and luxury goods department store of Harrods and in addition to carrying the Shutt Range will stock a bespoke made Shutt Velo Rapide jersey for the store. In addition Cycles UK will also carry the entire range of Shutt Velo Rapide tops for both men and women in all its outlets.

Vita Cycles has partnered with Shutt Velo Rapide (shuttvr.com) as their exclusive reseller in the north west of England. The store, which only stocks the finest collection of road racing bikes in the world, will carry the entire Shutt Velo Rapide range.

“These partnerships with Cycles UK and Vita Cycles allow us to extend our reach to a much wider audience than we have previously been able to reach. These customer value high quality goods which is a perfect for our products,” said Peter Bragg, Marketing Director for Shutt Velo Rapide. “This is also an exciting time for Shutt as we moving away from an online only company to one where our customers can go into store to try and buy our goods.”

Cycles UK Manager Director Richard Schofield said: "We are very pleased to be working with Shutt Velo Rapide. Their cycle clothing has fantastic design, quality and is British made. Something that is also extremely important to us is the after service and back up we receive. To that end I believe Shutt Velo Rapide are second to none."

We saw Shutt Velo Rapide doing great things for the cycling community at the same time we were looking to expand our luxury clothing ranges. We found Shutt easy to deal with plus they offer fast turn-around for bespoke and stock garments alike all to the highest quality which is vital for an online business like ourselves.” Barry Wallace of Vita Cycles said of the new relationship.

Agency / Source: Shutt Velo Rapide

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