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Microsoft will present its new technology, TAG, the next generation in marketing at The Sarasota Chamber of Commerce seminar Thursday, December 9, 2010. Sponsored by Shumaker Chamber University, the event will also demonstrate how local businesses using TAG can bridge the technology gap of reaching consumers, increase productivity, and implement cost effective marketing. The seminar will take place at the State College of Florida – Lakewood Ranch from 7:45 am. to 10:00 am.
Attendees will learn from Microsoft, media, and local businesses how to implement TAG; keeping their brand in the forefront of consumers 24 hours a day/7 days a week/365 days a year. Presentations will identify best practices for deploying the new smart technology tool, implementing offline and online campaigns across web, mobile, and print media. Success stories shared will also prove TAG’s ability to increase market share and create job opportunities for local businesses.
Presenters include Bill McGwain, director of small business development for Microsoft; Ed Bertha, executive publisher for REAL Magazine; Kathy Durfee, CEO and founder for TechHouse; and Angela Massaro-Fain, founder and president for Grapevine Communications Advertising Agency. Each presenter has experience implementing TAG and will speak as to why an instant interactive consumer experience is the way to go.
Advanced registration for the event is required due to limited seating and is available online at sarasotachamber.com/events through Wednesday, December 8, 2010. The cost is $10 for Chamber members and $15 for future members. All attendees will be eligible to win an Xbox – Kinect gaming system from Microsoft.
Event partners and sponsors include State College of Florida; University of South Florida, Sarasota-Manatee; Suncoast Technology Forum, and Herald-Tribune Media Group. Additional sponsorships are still available by calling Grapevine Communications at (941) 351-0024.
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mgerhart[.]sarasotachamber.com 
