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U.S. firm specializing in developing communications strategies for Human Resources and Healthcare, partners with Argentine software developer to provide remote control ability apps for the iPhone and iPad.
BackBone Inc. (backboneinc.com), a marketing communications, public relations, and business development firm specializing in Human Resources (with an emphasis on HR IT) and healthcare, today announces a partnership with Quadion, an application development company (quadion.com.ar), to develop business-to-business iPhone and iPad apps for Human Resources vendors and solution providers.
With app sales at approximately $4.5B in 2010 (projected to reach $21.6B by 2013), the iPhone has emerged as a broadly used business productivity device, application platform for consumers, and potent marketing vehicle. The Quadion/BackBone program enables customers to add remote control ability or in-the-cloud functionality to their HR app—from talent acquisition to benefits enrollment to payroll—via a smart phone. A branded app distributed across a fast-growing base of business customers using iPhones (and iPads), also gives vendors an effective, low-cost marketing vehicle, and a highly effective means of communicating with users.
“HR solution providers are looking to add value to their core offerings to differentiate themselves in the market,” said Charles Epstein, BackBone’s President. “Considering their popularity and everyday business and recreational use, the iPhone (and, now the iPad) can extend your reach, whether you’re looking to improve your ability to engage end users or add remote functionality and service. We look forward to working with Quadion in developing mobile apps for HR vendors looking to extend their solutions and marketing messages to the growing mass of people using the iPhone as an indispensible business tool.”
Quadion, based in Buenos Aires, Argentina, has an extensive iPhone applications portfolio, which includes an app that allows health plan affiliates to look for drugstores, health centers, doctors, and any other entity affiliated to the company; SAP EcoHub, a solution marketplace that allows customers to discover, evaluate, and buy SAP ecosystem solutions; and ESPN Linebacker, a game that has been among the top 15 sports apps in the Apple Store since it went live earlier this year.
With offices in South Florida and Connecticut, BackBone will act as Quadion’s U.S.-based marketing arm and liaison between the HR solution provider and Quadion's development team, making sure communications are fluid and applications are completed, validated, and published on time. BackBone will also assist HR solution provider customers in the early design stage, helping make each application as engaging and interactive as possible in order to maximize its value as both a functional and communications tool.
“BackBone brings a deep understanding of the HR, healthcare, and IT space; they know the issues and industry trends, and are well-versed in all the different business models and technologies,” said Javier Delgado, CEO of Quadion. “Their experience and creative communications are a perfect complement to Quadion’s proven ability to deliver high-performing iPhone and iPad applications. The program combines three essential elements: HR, healthcare, and technology savvy courtesy of BackBone, Quadion's world-class application development capabilities, and the cost savings associated with off-shoring.”
For a portfolio of Quadion iPhone applications, visit quadion.com.ar/.
About BackBone, Inc.
Since the company’s founding in 1995, BackBone (backboneinc.com) has helped some of the industry’s most innovative and dynamic IT, HR, and healthcare vendors to successfully position, pitch, and sell their solutions and services. BackBone provides "next-generation” public relations (combining traditional PR with social media initiatives), marketing communications, and business development services to help client companies raise their profile, gain market-share, and fast-track profitability. BackBone has worked with a broad range of innovative HR and healthcare vendors, practitioners, and consultants—including those offering talent acquisition platforms, automated benefits enrollment, wellness services, behavioral health programs, health risk assessment technologies, payroll processing, and performance management—and is technically literate and fluent in all major IT areas—including SRM, cloud computing, SaaS, wireless, SAN, peer-to-peer, VOIP, knowledge management, data synchronization, and other leading technologies.
About Quadion
Quadion (quadion.com.ar), headquartered in Buenos Aires, Argentina, with satellite offices in Miami and New York, is a software development company that utilizes Scrum methodology—an iterative, incremental framework for project management and agile software development—and leverages the capabilities of cross-functional teams to deliver dynamic solutions. For more information visit the website or email info[.]quadion.com.ar.
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