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Paid Security Solution Still Seen as a Waste Finds Frost & Sullivan
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PRZOOM - /newswire/ -
Sao Paulo, Brazil, 2010/06/11 - Over the past years, Brazil experienced an exponential increase in both quantity and complexity of virtual attacks and SPAM. However, only 14.2% of Brazilians with Internet access pay for an endpoint security software license.
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About 54.7% of residential users have entirely free software installed, proving the overall low value-added perception they have regarding paid endpoint security solutions. Moreover, approximately 14% of users that currently have free endpoint security solutions in place intend to acquire paid solutions during 2010 and 2011. In addition, about 9% of users of paid solutions plan to install free solutions as soon as their paid licenses expire in 2011.
One of the strongest restraints of the Brazilian residential Internet user to acquire a paid endpoint security solution is the uncertainty of its effectiveness. Users prefer downloading and installing freeware solutions as opposed to investing in more robust solutions that offer a broader portfolio of security solutions.
Among the major competitors in the market for anti-virus, we can name AVG and Avast, followed by McAfee and Symantec.
If you are interested in more information on this study, please send an email to Tatiana Brull, at tatiana.brull[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents.
Brazilian Residential Endpoint Security Markets: End User Insights / 9856-74
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Contact: Tatiana Brull
+5511 30658445  tatiana.brull[.]frost.com
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