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PRZOOM - /newswire/ -
Melbourne, Victoria, Australia, 2010/06/11 - A new Google Analytics training course in Melbourne has been announced for Friday 25th June, in response to the growing demand from companies to develop better in-house skills.
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The Introduction to Google Analytics training course in Melbourne is a half day course that is designed as an introduction for business owners and marketers with limited experience of using a website analytics package. It will cover such areas as setting up an account, analysing the key data elements for a website, reviewing marketing activity and responses, and understanding how users are interacting with the website. Most importantly, the course looks at how data can be analysed and interpreted to develop actionable conclusions for a website.
This new course is being run by the Web Training Workshop: a specialist search engine marketing training company and part of the Web Marketing Workshop agency, with offices in Australia and the UK. The company offers a range of training courses covering SEO (search engine optimisation), pay-per-click (PPC) advertising campaigns – such as Google AdWords – and the use of Google Analytics, all of which have been used successfully by many companies who want to develop their own skills in understanding and implementing these techniques.
There is also a full day training course taking place on the previous day, Thursday 24th June, which is designed for new users with little experience of search engine marketing techniques, and covers an introduction to search engine optimisation, Google AdWords and how Google Analytics can be used to review marketing results. Both training courses include a series of practical exercises and examples to give the attendees a good understanding of the techniques involved in implementing and reviewing a search engine marketing strategy, so that they will leave with the knowledge to put the learning into practice with their own websites.
Clive Hawkins, who is running the training courses in Melbourne, said: "The Introduction to Google Analytics course helps to give those with little experience of using the powerful Analytics package an insight into how they can improve and refine their website and online marketing campaigns. The depth of data that’s now available is invaluable to help companies get a better performance from their websites, but the secret comes from understanding and interpreting this data in a meaningful way. That’s where this course can help to give new insights into the value of Google Analytics."
Anyone interested in attending this course, which takes place in Melbourne CBD on the afternoon of Friday 25th June 2010 can sign up through the Web Training Workshop website. The website also includes information on all the courses and locations currently offered by the company.
The Web Training Workshop (webtrainingworkshop.com.au) is a trading name of Web Marketing Workshop Pty Ltd and provides search engine marketing training for business websites, including courses on search engine optimization, Google AdWords, Google Analytics, social media marketing and search techniques. Training is provided either as in-house courses with content tailored to each client, or as larger scheduled courses around Australia.
For more information, please contact Clive Hawkins, Web Training Workshop, P: 1300 852877
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info[.]webtrainingworkshop.com.au 
