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The Zara Central Reservation System is the first module to be launched from the planned suite.
Leveraging its expertise in developing IT systems for airline giants like Qatar, Air Arabia and Kingfisher Airlines, JKCS embarked on creating this solution to assist hotels to effectively harness the same technology to power their growth.
Zara CRS – or Central Reservation System – will enable hotels to efficiently manage room rates and travel agent contracts, and process bookings through all sales channels including tour operators, call centre, hotel front-desk and corporate accounts.
This system is 100% Web-based. The benefit is that Zara can be accessed from anywhere in the world via the Internet, allowing the hotel to be managed online. This Web based characteristic will be a critical factor for the effective and efficient management of the ‘hotel of the future’.
With several innovative features, Zara will revolutionize the hotel industry as it faces a brighter and promising future. Mr. Dhananjaya Chandrasekera, CEO of John Keells Computer Services, speaking on the need of the hospitality sector to be well equipped in serving its customers said, “This is an exciting time in the travel and tourism industry. Hotels are experiencing an unprecedented demand and are realizing the need for a central management tool to effectively run their businesses and attract high spending guests. To support this need, JKCS has created Zara CRS, a comprehensive IT solution that is suited for any hotel or hotel chain that wants to increase room occupancy, and thereby revenue”.
Zara CRS (Central Reservation System module) was launched as the first phase of the Zara Hospitality Suite, which also includes a property management system and an Internet booking engine. Zara CRS provides business flows for reservations, rate management, contract management, and performance analysis through effective reporting of day to day activities. Zara CRS also enables versatile pricing, packaging, promotions and sales strategies to be created as a means of drawing high-spending customers. Helping a hotel win customer loyalty through a personalized approach, Zara CRS includes several Customer Relationship Management features.
Specially developed for independent hotels and resorts, hotel chains, hotel management companies and franchise holders, the suite can be fine-tuned to meet the requirements of a specific hotel. Keeping costs down by reducing the overall cost-per-transaction, while providing the best in service, is imperative for the success of any venture, including the business of running a hotel. This is just what Zara promises. Through its pay-as-you-earn pricing system, which follows the “SaaS” (Software as a Service model), the hotel pays only for occupied room nights it books through the suite. And as it is composed of three modules - a central reservation system, property management system and internet booking engine - the use of the suite also eliminates the need to purchase separate software systems for reservation and property management, which may prove to be expensive, time consuming and unreliable.
In keeping to its promise of delivering higher customer satisfaction, JKCS has coupled the product with service offerings of seamless and fast implementation of the suite, comprehensive training, ongoing support, and a product enhancement roadmap.
About JKCS
In 1998 JKCS (jkcsworld.com) was incorporated as the software subsidiary of Sri Lanka’s largest listed conglomerate – John Keells Group. During the past decade the company has specialized in providing services to the aviation industry. JKCS has earned its wings by engineering core systems for some of the world’s biggest airlines. The customer portfolio includes Emirates Airlines, Qatar Airways, SAS, Air Arabia, Kingfisher Airlines and SriLankan. The systems offered by JKCS cover several aviation domains such as commercial, flight operations, ground handling, crew management, engineering and safety.
The Company recently ventured into the hospitality industry as a means of re-defining its market space. A decade of aviation software expertise was put to use in developing a 100% Web based Hospitality Suite “Zara HS”, which enables a hotel chain or an individual property to manage its entire business by leveraging on the latest e-Technologies.
The company operates offices in Sri Lanka and the UK with development teams in Colombo, Dubai, Oslo and London.
Contact: Email info[.]jkcsworld.com.
About John Keells Holdings (JKH) - (Reuters: JKH.CM, Bloomberg: JKH.SL, Dow Jones: P.JKH)
John Keells Holdings PLC (JKH) is Sri Lanka’s largest conglomerate listed on the Colombo Stock Exchange. From managing the largest number of hotel rooms in Sri Lanka to owning the largest private-sector-owned transportation business in the country, tea broking to stock broking, banking to real estate, manufacturing of food and beverages to supermarketing, providing port and marine fuel services to IT solutions, JKH has made its presence felt in every major sphere of the economy. Since its modest beginnings as a produce and exchange broker in the early 1870s, JKH has been known to constantly re-align, reposition and re-invent itself in pursuing growth sectors of the time, and is widely considered today a benchmark of the local economy. JKH is a full member of the World Economic Forum, and having issued GDRs, was the first Sri Lankan company to be listed overseas. As a Member of the Global Compact – the UN-sponsored international corporate citizenship initiative – JKH is also committed to sustainable development and greater social responsibility in a multi-stakeholder context. JKH has been assigned a SL AAA (lka) credit rating by Fitch Ratings Lanka Ltd.
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asela[.]jkcsworld.com 
