Response Media, a leading digital agency specializing in relationship marketing and customer acquisition services, is the newest member of the MAGNET Global Network of independent advertising agencies. Established in 1979 as a direct marketing firm, Response Media creates online connections between marketers and consumers, working with many of the world’s largest companies in consumer packaged goods, retail, travel, tourism and financial services. Clients include Procter & Gamble, Nestlé, Disney, Charter Communications and ConAgra Foods, Inc.
“The success of Response Media stems from its roots in direct marketing and the strategic use of performance-based media to acquire customers online and build profitable customer relationships for clients,” said Doug Breuer, chief operations officer at Response Media. “Our MAGNET membership provides a great opportunity to expand and enhance our circle of partners, expertise and business through the network, and we see it as a meaningful way to benefit our clients and our firm.”
Response Media will deepen the Network’s overall digital expertise, according to Cheri Gmiter, executive director of MAGNET. “It’s critical that agencies have the most current capabilities for digitally targeting and engaging customers as more advertising and marketing dollars move online,” said Gmiter. “Response Media is a great fit with MAGNET culturally, and we expect to see a number of collaborations as clients seek increased direct customer engagements.”
About Response Media
Response Media (responsemedia.com), headquartered in Atlanta, Ga., is a digital agency specializing in relationship marketing and customer acquisition services for clients in the consumer packaged goods, retail, travel, tourism and financial services industries. The agency has helped many of the world’s leading companies – including Procter & Gamble, Nestlé, Disney, Charter Communications and ConAgra Foods, Inc. – acquire and engage customers, increase customer loyalty, drive brand advocacy and achieve greater ROI for digital marketing programs.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the Network, and new agencies are carefully screened before membership is granted. Currently comprised of 37 agencies and affiliations, MAGNET (magnetglobal.org) is always seeking to add leading independent agencies throughout the world.