AlphaBird announces a new partnership with FremantleMedia, one of the world's largest and most successful creators, producers and distributors of entertainment content including “American Idol”. The deal combines FremantleMedia’s expertise in online video production with AlphaBird’s innovative syndication technology, to deliver best in class branded online entertainment experiences to targeted audiences in the U.S. AlphaBird is exclusively representing online syndication efforts for the new “As Worn By” web series, created by FremantleMedia’s central new media division, FMX. AlphaBird operates as a packaging agent for online video producers, marrying the client’s production and brand integration efforts with AlphaBird’s video syndication capabilities to deliver video campaigns that scale to meet the engagement goals of national brand advertisers.
“As Worn By” is an online female-focused fashion video experience, where deserving women get the once-in-a-lifetime opportunity to wear legendary garments donated by stars for their very own moment in the spotlight. Audience members will be able to share their stories explaining why they are a perfect candidate to star in their own episode of the series. These submissions are rated by other audience members and a favorite picked by the weekly celebrity guest judge. Winning audience members will receive a full makeover by a famous designer, a full wardrobe customized for the specific event, and an invitation to a premier gala event at an exclusive location. All of the action will be captured by FremantleMedia’s production team for weekly episodic releases on a network of targeted websites and social media platforms. The web series is scheduled to run over 12 weeks.
Olivier Delfosse, Director of Interactive at FremantleMedia Enterprises (FME), commented: “We’re delighted to be announcing the launch of ‘As Worn By’ in the U.S. Working with AlphaBird will ensure that FremantleMedia’s unique online entertainment experience reaches targeted audiences on a range of digital platforms and networks. This partnership combines FremantleMedia’s creative ability as storytellers and expertise in digital production with AlphaBird’s powerful syndication platform, to enable a whole new level of audience engagement, and a powerful opportunity for appropriate brand sponsors.”
"'As Worn By' is a fantastic creative format for advertisers targeting the 18-49 female demographic. It is particularly suited to brands in the Fashion, Beauty and Retail categories. Our goal is to seamlessly integrate brands' products and messaging throughout the program," said Michele Fino, VP of Branded Entertainment for FME.
AlphaBird enables video content producers to engage a guaranteed target audience with their video through a transparent network of website publishers, social networks, mobile devices, and digital out-of-home devices. In short, AlphaBird guarantees delivery of any video to any desired audience on a performance basis.
AlphaBird (alphabird.com) was founded and is managed by online video industry veterans from ValueClick (NASDAQ: VCLK), InfoSpace (NASDAQ: INSP), and Sony (NYSE: SNE). The AlphaBird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. (NYSE: PSO) in 1994 for $462 million.
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.
FMX is part of FremantleMedia's Creative Networks division. The department serves as a central new media unit which coordinates all digital activities in the FremantleMedia group as well developing and producing original online formats. In addition to Freak and PrintFriends, past FMX projects have included Project V and URFantastic. FMX is also responsible for establishing and managing FremantleMedia’s global relationships with key digital players such as YouTube, as well as supporting new media production efforts around the group. Successful new media projects within FremantleMedia include Atomic Wedgie (FremantleMedia Enterprises), Toyboize (talkbackTHAMES), Road Tour (FremantleMedia Australia) and Pietshow (Grundy UFA).