There are probably not many Swedes who have missed the TV commercial for Triss, the most popular instant win game in the country, where a company receptionist, a lady of a certain age, suddenly one day starts speaking to everybody with a very strange squeaky voice (by inhaling helium gas from a balloon). This campaign for Svenska Spel, the largest gaming operator in Sweden, and the Triss lottery, known as ‘Imagine having work a bit more like a hobby’, was created by the agency Forsman & Bodenfors.
In the follow-up web campaign on the same theme, web visitors are invited to record their voicemail messages with helium voices and in that way try by themselves to imagine work a bit more like a hobby. In a flash-based application (banner) connected to Acapela's online service for text-to-speech conversion, the user types in his/her reply message, selects a male or a female voice and listens to the result. When satisfied, he/she looks up the recording mode for the voicemail on the mobile phone and holds it against the computer's speakers. The reply message is recorded.
The web application is developed by the digital production agency Rebenga (rebenga.se) and the campaign is launched through web site banner advertising.
Triss campaign Sweden
Have a look at the application and try it for yourself on svenskaspel.se/p4.aspx?pageid=1025#pinfo=140
Forsman & Bodenfors (fb.se) chose Acapela to help them implement the text-to-speech part of the campaign. By manipulating the pitch and speed of Acapela standard voices they managed to create voices similar to so-called helium voices.
Acapela Voice as a Service
This is just one example among many illustrating how Acapela’s text-to-speech, through Acapela Voice as a Service, is being used by leading advertising agencies in web-based campaigns. Clients who have benefitted from Voice as a Service include easyJet, Nestlé, Lacoste, Mac Donalds and IT Resurs. Thanks in large part to the viral effect, these campaigns have generally been very successful and attracted a lot of attention.
Acapela Voice as a Service is an online text-to-speech cloud that allows you to easily speech-enable any web application. Whenever your application needs to talk, connect to our VaaS server, send the text and let VaaS do the talking. 25 languages and up to 50 voices at your disposal, 24/7. Whether you use Flash, or any other language that can communicate over HTTP (PHP, ASP, JSP, Java, or .Net) our API lets you access all the possibilities of Voice as a Service.
To get more information and sign up for an evaluation account, check out the Acapela Voice as a Service dedicated website (acapela-vaas.com). To see examples of creative solutions illustrating how to combine text-to-speech and online applications, visit acapela.tv/.