PRZOOM - /newswire/ -
Hong Kong, Central, Hong Kong, 2010/02/26 - TheTMSway, a Hong Kong based company, is launching a new version of its platform for marketers, TMSfactory, and Bernhard Glock as Non-Executive Director.
The platform provides services to create, manage and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers with Telco’s neutral solutions. Today the company has also announced that Bernhard Glock has accepted a non executive director position in order to help the company expand business reach and drive forward global growth.
TheTMSway welcomes the former Media Chief at Procter & Gamble and current President of the World Federation of Advertisers (WFA), Bernhard Glock, as Non-Executive Director for the company. Bernhard Glock will help TheTMSway in customizing its “Media to Mobile” platform of services and in expending its business reach toward globally-driven growth. His acceptance at TheTMSway is anticipated to help the company in boosting its client’s base on a global scale.
“We are a young company and it was a real “test” for us when we met Bernhard for the first time and presented him our vision of the evolution of marketing in the next decade with the explosion of the mobile internet and our Telco’s free platform of services allowing marketers to connect with consumers from any media using mobile as bridge. Following on from his enthusiastic reaction we rapidly decided to team up in order to leverage our business proposition for global expansion” said Frederick Saurat co founder and CEO of TheTMSway.
“I am thrilled to join TheTMSway and help them shape the future of international mobile communication between brands and consumers. Mobile has been an afterthought for too long for too many agencies and advertisers. It is time that mobile gets a front seat in business and equity building communication. TheTMSway is the right partner to help achieve that”, said Bernhard Glock.
TheTMSway will also launch this quarter a customization of its platform of services, dedicated to Social networks market, offering brands a mother board to manage their social engagements on the different SNS. The platform will provide the tools to deliver mobile coupons, invitations and rewards directly from social posts driving the audience to points of sales or events. Bernhard Glock will provide his expertise and vast knowledge of the industry and its major players to help guide the Company grow globally.
About TheTMSway Ltd
TheTMSway (theTMSway.com) is a Hong Kong based company which provides a platform to develop, monetize, and promote mobile business. Based on a new technology (a new search engine of shortcodes), Telco’s neutral for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as “1 click” bridge to engage in conversation and deliver personal content (marketing or transaction). In complement to its self-service platform TMSfactory.com, “TheTMSway” provides premium services for media and global brands.
About Bernhard Glock
During his time at Procter & Gamble, Bernhard Glock oversaw the company’s estimated $8.5 billion global media business. Bernhard Glock pioneered media purchasing negotiations and enhanced Procter & Gamble’s consumer marketing return of investment (ROI). His latest pioneering responsibility was to reorganize Media at Procter & Gamble and established the organization of dedicated Media Purchases, Media Planning and Operations. Bernhard Glock also held the position as Chairman to the Media Committee of the World Federation of Advertisers (WFA) for 6 years, became Deputy President, and currently holding the role as President of same organization.