The prominent growth drivers for the air pollution control equipment (APCE) market in India are the investments in key end-user segments such as power, cement, and ferrous industries and emission control standards by central pollution control board. Increasing awareness of environment protection issues and the detrimental effects of air pollution are also fuelling the APCE market. The rapid pace of industrialization and urbanization has unleashed alarming levels of pollution, leading to deterioration in air quality. This has resulted in the mushrooming of new industrial centers without proper pollution control mechanisms.
New analysis from Frost & Sullivan (environmental.frost.com), Market Study on the Indian Air Pollution Control Equipment, finds that market earned revenues of over INR 13,100 million in 2008, and estimates this to reach INR 30,235 million in 2013.
If you are interested in more information on this study, send an email to Ravinder Kaur / Nimisha Iyer Corporate Communications, at ravinder.kaur[.]frost.com / niyer[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
"The Pollution Control Board (PCB) in India has framed emission control standards, and the mandatory requirement of APCE in India has opened up more than INR 13.1 billion for this market," says Frost & Sullivan Research Analyst Nideshna Naidu. "Swift and stringent implementation of emission control laws will provide a shot of adrenalin for the market."
Thermal power plants are the major polluting industries in India. With the Indian Government’s ‘Power for All by 2012’ program and the line-up of ultra mega power projects, the demand for APC equipment is anticipated to continue on an upward trajectory. Electrostatic precipitators (ESP) dominate the current market. Installations of flue gas desulphurization (FGD) are anticipated to increase on the back of strong enforcement of emission control norms.
Although the outlook for the market looks promising, there are some impediments to progression. The fragmented nature of the industry has caused price pressure to escalate. Major participants find it extremely difficult to match prices offered by small participants, especially in product categories such as mechanical dust collectors and wet scrubbers (WS).
"As the manufacturing technology for bag filters (BF) and WS is less complex compared to that of ESP and FGD, many participants are encouraged to foray into this product line," notes Naidu. "However, market fragmentation allows customers the upper hand in these product lines, intensifying price sensitivity."
Another aspect clouding market prospects is the lack of product knowledge among small participants. They do not have the requisite knowledge of the application of APCE products in relation to the characteristics of emissions generated by various end-user industries. The use of wrong materials for construction reduces both quality and efficiency. Such products fall prey to frequent failures causing downtime and violation of air pollution control norms. As a result, customer confidence has eroded considerably.
"In such a scenario, technology emerges as a significant challenge, but it is also the critical success factor," says Naidu. "Developing a strong technical knowledge, dedicated and technically sound project along with strategic cost management and market presence in attractive product categories are the areas that need focus in order to sustain and emerge as a successful participant in this market."
Market Study on the Indian Air Pollution Control Equipment is part of the Environmental Growth Partnership Service program, which also includes research in the following markets: Analysis of Indian Water and Wastewater Treatment Equipment Market, Strategic Analysis of Point of Use (POU) Water Treatment Systems Market in India, Study on Indian Waste Management Services Market, and Strategic Analysis of Indian Residential Water Treatment Systems Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.
Market Study on the Indian Air Pollution Control Equipment / P2DC
Corporate Communications – Middle East
P: +91 22 4001 3437
F: +91 22 2832 4713