PRZOOM - /newswire/ - Gold Coast, Australia, 2009/10/14 - Finding quality Ad Space at the right price is difficult and time consuming. The new Banner Auction website brings together site owners and advertisers to deal directly in one place - Bidswamp.com.

The launch of Bidswamp.com saves advertisers and marketers valuable time when shopping for Ad Space direct from individual websites.

The Banner Auction website, which launched today, enables advertisers to compare and buy display advertising placements straight from publishers without needing to seek out each site individually.

Publishers such as content websites and blogs may list their available spots for sale via auction, buy out and/or “make an offer” formats.

Buyers can search or browse listings, watch auctions, place bids and purchase Ad-Space straight out, if this option is offered by the seller.

The open marketplace allows buyers to gain awareness of what’s available and to compare Ad Space and prices.

“We are not an ad network. Our purpose is to provide a platform for advertisers and publishers to deal directly with one another”, says co-founder, Dita Bednar.

“We offer an alternative to automated placement whereby advertisers can locate placements themselves to reach their targeted audience” she says.

Bidswamp says the marketplace comes at an important time as businesses are trying to establish and secure an online presence in readiness for predicted growth next year.

According to eMarketer’s 2009 Retail E-Commerce Forecast report “assuming the recession ends this year, as many economists predict, eMarketer forecasts online sales will begin to rebound in 2010 and hit full stride in 2011”.

Buying ad space direct is just one of the ways advertisers can obtain placements online, along with using automated systems of ad networks, paid search engine listings and consulting an ad agency to develop and run customized campaigns.

Bednar says that "whilst using ad agencies and pay per click services can be worthwhile and very effective, smaller businesses simply lack the capacity to fund these projects."

Many turn to individualized placements on blogs and other content websites where their targeted audience is frequenting. These businesses can now access such publishers from Bidswamp.com/.

“Allowing publishers and advertisers to meet and transact in one place enables them to experience first hand what ad networks do on an automated basis” says Bednar.

To celebrate the launch, every new member will receive $100 credit to use during the grand opening. The website will remain free for buyers.

Agency / Source: Bidswamp

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