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PRZOOM - /newswire/ -
New York City, NY, United States, 2009/10/05 - Inglot Cosmetics, an internationally recognized cosmetics company, recently opened its flagship North American store in New York City’s Times Square and debuted its newest product, O2M, the world's first breathable nail polish.
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To strengthen the global reach of the company, INGLOT Cosmetics, a Polish–based cosmetics company with over 250 stores in Australia, Europe, Canada, Dubai, and Asia, recently opened its flagship North American store in New York City’s Times Square. At the North American launch party, Supermodel Anja Rubik and Wojtek Inglot, INGLOT Cosmetics founder, unveiled the company’s newest product, a revolutionary and the world’s first breathable nail polish, called O2M. The current collection includes 46 colors.
The technology behind O2M is based on the polymer originally designed for breathable contact lenses. INGLOT has expanded on the polymer to develop an avant-garde nail polish that provides better oxygenation which increases the health and smoothness of nails. “We felt that New York City provided the ideal forum for us to launch our newest product in conjunction with the opening of our North American flagship store and Fashion Week,” said Mr. Inglot. “INGLOT is a combination of high-end luxury products at everyday value prices. There is simply no other company that infuses such advanced technology and beauty in this manner,” added Mr. Inglot.
O2M significantly increases the oxygen and water vapor permeability of the varnish facilitating a smooth glossy spreading of the varnish that reduces the tightness of the polish allowing nails to breath, diminishing the potential of fungal infections.
INGLOT Cosmetics offers a rainbow of hues of lip sticks and gloss, shadows, blushes, cover-up, mascara and pencils that are mesmerizing. INGLOT also offers the “Freedom System,” a collection of more than three billion color combinations, allowing individuals to assemble a palette of their own color preferences. This enables people to mix and match and customize to their make-up preferences including palate sizes and shapes, choosing between round, rectangular or square pans in a compact. None of the products are tested on animals.
The flagship store is located at 1592 Broadway (between 47th St and 48th St) in New York City and is open daily from 11 am to 12 am.
About INGLOT Cosmetics
INGLOT Cosmetics (inglot.com.au) was established over 20 years ago by Wojtek Inglot, a young chemist at the time working in Research & Development for a pharmaceutical company. INGLOT Cosmetics was founded on the principles of combining the most advanced technology and highest quality materials to produce the world’s most unique beauty products. The company’s point of difference is the freedom and flexibility for individuals to mix and match their own color line from the huge collection of colors. At present, INGLOT has one of the most extensive color ranges of cosmetic collections in the world and work with the best makeup artists to bring the latest trends in colors, textures and form of cosmetics to the market. With several new significant projects being fine tuned in the labs at the moment, coming months will see the introduction of a number of new and innovative products. All INGLOT Cosmetics are produced in the European Union and over 95% of them in INGLOT’s own state-of-the-art manufacturing facilities.
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