PRZOOM - /newswire/ - London, United Kingdom, 2009/10/02 - Astus, the UK's leading corporate barter company has launched Astus Asia, a Hong Kong based subsidiary to serve the pan-Asian region's growing demand for corporate barter.

Through corporate barter, companies pay for media and other services using a combination of cash and product or services.

Since its inception in 2003, Astus UK (astusuk.co.uk) has achieved consistent and significant growth. The company now has a large client base in the UK and in the past twelve months secured over US$70 million worth of media billings.

Astus Asia Managing Director Michael Denmark said, "If early response from the Asian market is anything to go by, then the Astus model of corporate barter looks likely to replicate it's success in Europe over the coming months, we're obviously very excited by the opportunity"

Frances Dickens, CEO at Astus UK, said, "Astus has changed the face of corporate barter in the UK by taking a process that was often misunderstood and turning it into something that consistently delivers for its clients. The next stage of our evolution is to take this model and replicate it on the international stage. Hong Kong, as a leading financial centre with a long trading history made it the obvious choice for our first international office"

Astus projects that it's Asia business will grow to rival the size of its UK operation within 2 to 3 years.

How corporate barter works?
You have a product (tin of beans / car / mobile phone etc) that is no longer worth what you thought it was. We can give you 3 times the cash value of that product in Trade Credits. You use these Trade Credits to part-pay for things you would have spent cash on previously media space / telecoms / conferences etc).

Agency / Source: Propeller Group

Availability: All Regions (Including Int'l)

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

Distribution / Indexing: [+]