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PRZOOM - /newswire/ -
Guilford, CT, United States, 2009/09/29 - Nearshore Americas provides vital information for businesses and investors building service partnerships throughout the Americas - NextCoastMedia.com.
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The first independent online media site focused on outsourcing in the Americas launches today. Nearshore Americas becomes the premiere online resource for North American and European businesses and investors seeking authoritative information on the value, risks and opportunities of working with professional services sourcing partners in Latin America, the Caribbean and Canada.
“The Nearshore outsourcing industry is expanding rapidly and as a result corporations need real tools and real knowledge to assess the quality of providers as well as gain insights on issues like human capital, geopolitics and service quality and performance,” said founder and editorial director Kirk Laughlin, who is an award-winning business writer and also former vice president at Ziff Davis Enterprise, a business media company based in New York City.
Latin America is a popular destination for outsourced services, driven by geographic proximity, time zone alignment, Spanish language proficiency and cultural similarities with business partners in the US. Nearshore Americas will devote significant attention to both established outsourcing destinations such as Brazil, Mexico, Canada, Chile and Costa Rica and also fast-emerging nations such as Colombia, the Dominican Republic, Guatemala, Jamaica and others.
Nearshore Americas, carrying the tagline “Smart Sourcing for the Competitive Enterprise,” will officially launch at this week’s Shared Services Outsourcing Summit in Chicago, where representatives from notable Fortune 1000 companies, such as WalMart, Cigna and Kraft Foods, are among the speakers.
Nearshore Americas (nearshoreamericas.com) has assembled a team of US and Latin American based journalists and columnists who will contribute regular posts and reports. Coverage will be broadly based and include analysis of process support in areas such as accounting and finance, human resources, software development and IT services/ ITO, call centers and customer support, knowledge process outsourcing (KPO) and product development.
The global business process outsourcing (BPO) industry is estimated to generate $150 billion in revenue annually. “For many corporations, offshoring has become a major strategic concern of top management,” notes Arie Y. Lewin, an internationally respected outsourcing authority and a executive director of the Outsourcing Research Network at the Fuqua Business School at Duke University. A recent ORN study found that the number of U.S. companies with an offshoring strategy has more than doubled from 2005 to 2008 and 60 percent of companies currently offshoring say they have aggressive plans to expand existing activities.
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kirk[.]nextcoastmedia.com 
