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Kemin Health's Slendesta is the only appetite suppressant in the weight management ingredients market to be sourced from potato, a clean-label dietary staple. The protein-based Slendesta is distinct from fibre-based equivalents; fibres have a bulking effect which cause a completely full sensation in the stomach, whereas Slendesta promotes the release of the hormone cholecystokinin (CCK), which is a characteristic of normal dietary consumption and digestive processes, and thus helps consumers feel fuller for longer.
"One of the most challenging aspects for weight management ingredients in 2009 is the availability of clinical trials to support ingredient efficacy," states Frost & Sullivan Industry Analyst Deborah Cross. "However, Kemin Health already has a total of 11 trials in humans supporting the efficacy of Slendesta's active ingredient. The company is now focusing on the development of further clinical trials, to promote the product to health professionals and increase its value generation potential."
Generally, active doses of satiety ingredients may vary in the market from 300mg in the case of Slendesta, up to 3, 5, or even 15-20 g. The low dose of Slendesta allows the entire dosage to be delivered in one capsule only.
"This is of great advantage in making its consumption easier for consumers, and for B2B manufacturers, as it allows greater space in supplement products for other functional ingredients," notes Ms Cross. "The requirement of only one capsule also encourages consumer uptake by limiting confusion in terms of what is required for an effective dose."
Slendesta is ideally suited to meet the needs of all food, beverage and supplement providers, with the current exception of the clear beverages segment. With 3 product delivery forms available, Kemin Health is continually developing the production, extraction and purification methodology, which would increase both the quality and efficiency of ingredient manufacturing globally for Slendesta.
With further product development, the water dispersible form of Slendesta was introduced into the market in May 2008. Since then, milkshake products have already been launched in Chile, Brazil, Asia and the United States, and one shake has already been launched in Europe.
"In addition, Slendesta has attracted considerable interest from food and beverage producers, since it was affirmed as GRAS in the United States in the first quarter of 2009," remarks Ms Cross. "Several food and beverage producers are currently doing trials and developing products within the areas of yoghurts, small bars and chocolates, with many products expected for worldwide introduction by the end of the year."
Currently, 17 products have been launched containing Slendesta within Europe, and this region is growing in size to a considerably greater extent than the United States. The active promotion of the ingredient by health professionals is considered to be the main reason for this difference, in informing end-users that Slendesta should be consumed in association with a diet programme, and is not a quick-fix tool.
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About Kemin Health
Kemin® – Inspired Molecular Solutions™.
Founded in 1961, Kemin Industries Inc. (kemin.com) provides health and nutritional solutions to the agrifoods, food ingredients, pet food, human health and pharmaceutical industries. Kemin operates in more than 60 countries with manufacturing facilities in Belgium, Brazil, China, India, Singapore, South Africa, and the United States.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents.
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