PRZOOM - /newswire/ - Gloucester, United Kingdom, 2009/09/09 - Web-savvy shoppers have again demonstrated their preference for shopping for their groceries online with Tesco, as the supermarket remains the number one choice for those looking to save money on their weekly shop - myVoucherCodes.co.uk / 10yetis.co.uk.

The community of users of the UK’s largest voucher code website has once again placed Tesco at the number one spot for their favourite supermarket when it comes to shopping for weekly groceries online.

MyVoucherCodes.co.uk has seen demand for Tesco discounts rise since it last reviewed which of the UK’s leading home-delivery supermarkets are most popular with its users.

Demand for Tesco vouchers and discounts has risen by just over 5% from the same time as last year, with 49% of people now saying that they use the retail giant for their online weekly shop.

ASDA remains popular and has also increased demand with 27% of people now saying they use the Walmart giant for their weekly shop.

The biggest loser from this time in 2008 is Sainsbury’s who dropped from having 11% to 9% of people saying they use their brand and leaving the likes of OCADO to pick up further market share.

The survey of 3694 MyVoucherCodes shoppers also revealed that Iceland now has less than 1% of people saying they use their online and home delivery services.

MyVoucherCodes.co.uk aims to list the big saving opportunities from all the major supermarkets on its website and was the first brand to highlight the fact that, at the peak of the recession, shopping for groceries online over took spending on electronic gadgets for the first time in the company’s history as people looked to save money on their everyday purchases.

Speaking about the continued rise in demand for Tesco from the MyVoucherCodes community the Managing Director, Mark Pearson said, “Tesco has once again demonstrated that it is winning the battle for online grocery shopping and this is largely down to its positive attitude towards offering eye catching discounts and also the consumer demand for its new and improved Clubcard in recent weeks”.

“With people looking to save as much money as possible in the run up to Christmas, we were surprised to see Iceland lose popularity with our users but would speculate that maybe the wider budget brands such as Lidl an Aldi are eating into their market share”.

Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes had sales exceeding £280m in 2008 alone

Consumer savings on online shopping via MyVoucherCodes.co.uk up 187% from £11m in 2007 to £28m in 2008.

MyVoucherCodes is the 4th most popular site in the UK in the shopping and rewards industry, making it the most popular discount voucher code website in the country.

The site now regularly achieves 9m unique visitors per month.

MyVoucherCodes is now over two years old and has featured on the likes of BBC Working Lunch, BBC Breakfast, ITV and every major national UK newspaper.

Agency / Source: 10 Yetis Public Relations Agency Ltd

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