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PRZOOM - /newswire/ -
Denver, CO, United States, 2009/07/31 - Tool King is a leader in selling high quality tools on the web and specializes in the following areas: Award winning customer service for serving tradesmen. Selling the best brands of tools from around the world - ToolKing.com.
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Since launching ToolKing.com, the company has been an e-commerce darling for selling automotive tools, discount automotive tools, factory refurbished tools, mechanic auto tools. In an effort to continue to lead in innovation for Internet retailing, Tool King has launched Auto.Tooliday.com
The newest member of Tool King e-commerce will be offering one factory refurbished auto tool at a great price once every day – until the day is over or supplies run out. Other Internet retailers have found huge success with this strategy. The goal is to sell the used automotive tools at a large discount to increase traffic and time spent on ToolKing.com. Ben Skigen, Marketing Director for Tool King says, “This should also have a great secondary effect on the brand awareness of Tool King. We’ve had a great reputation for selling automotive specialty tools to professionals and do-it-yourselfers for a long time; Auto.Tooliday.com will help cement that relationship while also building new business socially. We expect folks to constantly come back to Auto.Tooliday.com to check for updates on the new, featured auto tool for the day then tell their friends and peers online.”
As with any industry operating in the current world economic condition, automotive tool retailers are experiencing troubles. There has been a shift for consumers to buy refurbished auto tools or used auto tools instead of new automotive tools. Mr. Skigen adds that, “Many of our customers are experiencing growth in this economy. We have seen many of our professional customers filling there auto shops with paying customers because many folks are opting to buy a used vehicle instead of a new vehicle or even invest in their old vehicles by having them repaired or repairing the vehicle themselves.” Tool King sees this as a great opportunity to gain more market share by offering the brand-name, quality automotive tools at more affordable prices Tool King has also recently launched toologics.com, a blog and social network where professionals can get industry news, share articles, discuss tools and projects with peers and view relevant video. Tool King wants to position themselves as not only a great place to buy tools online, but they also want to be viewed as industry experts by the professional with the small business and the auto or home owner who insists that they get the project done themselves.
Mr. Skigen has sees one thing stay consistent with Tool King since the start of the company in 1978. “Tool King is a brand that has always differentiated itself from the other tool retailers online and off by being experts of using professional power and selling factory refurbished power tools. There is a huge difference in factory refurbished tools and used tools. The former is basically a brand new power tool with a nice resume.”
About Tool King
Founded in 1978 Denver, Colorado as a tool & hardware retailer, Tool King (toolking.com) quickly grew into a major seller of automobile tools and power tools with multiple locations around Colorado and Wisconsin. Tool King later discovered the power and ease of e-commerce on the Internet. The decision was made to scale to one brick and mortar location in Denver, Colorado and start a website to sell new and reconditioned professional power tools worldwide. Tool King is now internationally recognized as the number one Internet power tool retailer.
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ben[.]toolking.com 
