PRZOOM - /newswire/ -
Concord, CA, United States, 2006/05/10 - eFective Data Solutions, Inc. today announced it intends to change its name to DataDialect, Inc. eFective Data Solutions was formed to address the shortage in data migration options for the SMB mortgage banking market.
Over the past two years, eFective’s growing customer-base has reaffirmed the need for inexpensive and secure data transmission solutions in the mortgage banking industry. “Our experience has demonstrated that the most valuable aspect of our product and service offerings is the ability to help two different systems communicate with each other and exchange data without assuming the cost of reconfiguring either system,” said Barak Engel, the company’s CEO. “In the process of widening our understanding of our customers’ needs and the value that we provide to the marketplace, we are changing our name to DataDialect to establish a more focused message to our customers and OEM partners.”
“With DataDialect, we have a name that reflects our core competency, which is providing the engine and translation skills that help two different systems exchange data, securely, seamlessly, and cost-effectively. The DataDialect name will more firmly establish our brand in the minds of customers, mortgage warehouses, LOS vendors and other OEM partners,” said Montell Snyder, the company’s founder and CTO. “It is a powerful, representative brand name that will provide our company with long-term advantages by reinforcing our value proposition within a discriminating market."
Early this summer, DataDialect will be releasing Transmission Wizard version 3.0 for the mortgage industry. In addition, the company is currently in discussions with OEM vendors in the mortgage banking and healthcare verticals.
The DataDialect name change will carry over to current eFective Data Solutions customers' support and maintenance agreements.
DataDialect, Inc. (DataDialect.com), formerly called eFective Data Solutions, provides "powerful data porting TableTalk™ technology" to the mortgage industry through the Transmission Wizard product line and professional services. DataDialect's flagship product enables seamless data portability between multiple data systems and databases. The DataConvert engine supports industry standards such as XML as well as proprietary formats. Based in Concord CA, DataDialect provides connections to mortgage warehouses across the country. DataDialect Professional Services delivers reliable web-based and telephone support and configuration services to partners and customers.
eFective Data Solutions, the eFective Data Solutions logos, DataDialect and the associated DataDialect logo, are trademarks of DataDialect, Inc. in the U.S. and other countries.
Forward Looking Statements: The statements set forth above include forward-looking statements that involve risks and uncertainties. The Company wishes to advise readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements. These factors include the acceptance of the Company’s new branding efforts; the ability of the Company to successfully roll out its new product version to customers in its existing channels; the acceptance of such offerings by loan origination software vendors, mortgage warehouses and others; the acceptance of new products and services by customers; the ability of new product versions to operate as designed, including compatibility with various loan origination software products and the absence of other defects; the Company’s ability to compete effectively with other solutions providers; and the ability of the Company to achieve the brand recognition necessary to succeed.