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PRZOOM - /newswire/ -
Westborough, MA, United States, 2009/06/15 - FFP Global, a provider of business process outsourced solutions, has been selected to develop a suite of e-commerce solutions for My Storytime Friends®, an integrated toy-and-storybook product line targeted at the 3 - 8 age group.
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FFP Global, a provider of business process outsourced solutions, has been selected to develop a suite of e-commerce solutions for My Storytime Friends®, an integrated toy-and-storybook product line targeted at the 3 - 8 age group. My Storytime Friends® is the brainchild of managing partner Bruce deMustchine and the first offering from the newly formed de Sales Group LLC, which was established by Bill York, former President of the Vermont Teddy Bear company, and Danny Dimont, the former Senior Vice President of Applause Plush.
FFP Global will develop and manage integrated order capture, order management and order fulfillment platforms along with building Web 2.0 applications for My Storytime Friends®. In addition, FFP Global will host reseller and customer portals. FFP Global will handle product fulfillment from its Westborough, Massachusetts Fulfillment Center and provide customer service support at its Fairhaven, Massachusetts Contact Center.
The My Storytime Friends® product line centers on an interactive stuffed toy and storybook kit featuring a 13-inch plush animal that also appears as the main character in the accompanying 32-page, illustrated hardcover book. The books are written by veteran children’s author Andrew Wolfendon, winner of numerous awards for excellence in educational writing for children.
According to Bill York, CEO of de Sales Group LLC, “FFP Global was selected because they thoroughly understood our business requirements, and had the expertise to optimize our business processes. Just as importantly, FFP Global holds an impressive track record in delivering mission critical applications in an expedient manner. Since FFP Global has significant in-house fulfillment and call center capabilities, our integration challenges were minimized.”
“We are thrilled to be working with de Sales Group,” said Joe Sarno, Vice President of Sales at FFP Global. “They have developed an innovative business model that delivers on-going and unique experiences to children. Given the extraordinary accomplishments of the de Sales Group management team, the Storytime Friends® franchise has enormous market potential. Accordingly, FFP Global has designed an e-commerce infrastructure that is not only flexible, but is able to readily meet the company’s most ambitious scaling requirements.”
My Storytime Friends® is scheduled to launch in August of 2009.
About FFP Global
FFP Global (ffpglobal.com) is an award-winning, business process outsourced solution provider, specializing in e-commerce, contact center, fulfillment services and returns management for Fortune 500 companies and emerging businesses. Clients range from apparel brands, to entertainment providers, to pharmaceutical companies. FFP Global helps companies manage every point of the customer lifecycle including: acquisition, engagement, order processing, fulfillment and retention.
About My Storytime Friends
Each My Storytime Friends® kit will retail for $39.95, a price that includes lifetime membership to the My Storytime Friends® website, where parents and children receive permanent access to additional storybooks in the company’s ongoing series. The plush animals included with the My Storytime Friends® kit come in the buyer’s choice of six colors. Another feature of the My Storytime Friends® website is its Marketplace, where parents can buy clothing and other accessories for their child’s plush animal.
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rweinberg[.]ffpglobal.com 
