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PRZOOM - /newswire/ -
San Diego, CA, United States, 2009/05/27 - Maria Pietroforte, former President of Move.com’s Rentals Division joins LeaseLabs. Woodmont Rentals, Northern California’s premier property management company, taps LeaseLabs for SEO-optimized websites and marketing solutions.
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“After a two year break from the multi-family housing industry I have decided to join the LeaseLabs team. The multi-family housing industry is where my heart is, and after learning about what LeaseLabs does, I couldn’t pass on the opportunity of getting involved” says Maria Pietroforte, former President of Move.com’s Rentals Division.
Maria Pietroforte is a pioneer in the multi-family industry with substantial turn around and repositioning experience. Maria possesses direct experience with real estate, internet marketing and national sales team development. Maria’s prior position was President of Move.com’s Rentals Division and she now plays a vital role in LeaseLabs business development.
LeaseLabs is also pleased to announce that Woodmont Rentals, Northern California’s premier property management company, has signed on to use the LeaseLabs EZPublish program as its brand management and collateral ordering tool for 30 communities. In addition Woodmont has launched 42 SEO-optimized websites, plus a corporate website, using LeaseLabs’ proprietary CoPilot platform.
LeaseLabs has partnered with Woodmont Rentals to provide its EZPublish program to 30 of Woodmont’s apartment communities in Northern California. LeaseLabs EZPublish allows Woodmont Rentals to offer customizable templates and finished marketing pieces to their Community Managers while maintaining control over key branding elements. Woodmont Rentals decides which elements are fixed and which are customizable. Items like business cards, banners, flyers, a-frames, direct mail pieces, stationery, inventory items, and promotional items are available to be customized and ordered 7 days a week, 24 hours a day.
“EZPublish enables you to view a proof right away! I don’t have to wait a week to see a proof of a banner that I needed to put up yesterday. LeaseLabs is saving us two of the most valuable things in today’s economy; time and money, without sacrificing the quality and effectiveness of the collateral” says Lisa Young, Director of Marketing and Education for Woodmont Rentals.
LeaseLabs CoPilot™ website program provides customers with rapid deployment of custom-looking community websites at a very affordable price. “CoPilot is exactly what we need. Our properties were in desperate need of new websites but lacked the budget needed to develop something custom. In today’s market we have got to be aggressive and need to get the most for our marketing dollars” says Melissa Coleman, Marketing Manager for Woodmont Rentals.
LeaseLabs suite of web–based tools affordably and effectively promotes apartment communities and vacancies online, and offline using the latest technology at a price that makes sense in the current economic conditions. LeaseLabs (leaselabs.com), based in San Diego, CA, is a small and agile company filling a much-needed niche in the multi-family housing industry: providing inexpensive and effective marketing tools that don’t look cheap. LeaseLabs will be exhibiting at this year’s NAA Education Conference & Exposition in Las Vegas, June 25th – 27th, 2009.
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Steven[.]LeaseLabs.com 
