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PRZOOM - /newswire/ -
London, United Kingdom, 2009/05/26 - London-based designer Matthew Williamson is launching a new storefront matthewwilliamson.com, designed and built by creative web design company Pod1.
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The award-winning designer, who recently launched his flagship store in New York, is seeking to build an online presence that conveys the label’s vibrant, cutting edge fashion clothes for women and sets the designer as a leading presence online. A microsite, also created by Pod1 was launched to bolster the store’s opening in March, and has now given way to a fully scalable e-commerce website.
The launch is supported by SEO & email marketing and will be closely followed by an online marketing & advertising campaign to promote a new fashion line launching in June. The e-commerce offering is also set to roll out to the US in July this year.
Pod1 founder Fadi Shuman (whose clients include Anya Hindmarch, Matches, Myla and Uniqlo), commented: “As important as it is for all retail brands to give their consumers variety and opportunity to interact with their brand, for designers especially, it is vital to establish their brand image online. A dedicated online space like this one gives the consumer more knowledge of the designer and the designs, and gives them another method of purchase. For a celebrated designer of Matthew Williamson’s caliber, it is vital that his client-base can access all of this in one dedicated area, and for this digital campaign to bring the designer to a wider audience.”
Pod1 (pod1.com) has extensive experience in designing and building beautiful, usable and accessible websites created to inspire, inform and effectively communicate your message to your audience. Pod1 takes a tactical approach to your online business by giving you powerful, strategic, impartial and effective online marketing advice designed specifically around your business objectives to elevate your existing offering.
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artur.jach[.]pod1.com 
