PRZOOM - /newswire/ - London, United Kingdom, 2009/05/20 - Last.fm, the social music website with more than 30 million users, has signed media specialists Propeller PR [NYSE: CBS.A and CBS].

Last.fm has just launched its Personalised Visual Music Player and Propeller’s task will focus on publicising further technology developments and also keeping the media and marketing industries updated on the advertising opportunities these create.

Miles Lewis, Senior Vice President and Head of International Sales at last.fm, said, “70 per cent of Last.fm users visit the site to access its social functionality. It is this functionality that has kept users loyal and given advertisers a great platform to reach key audiences. Our ambition is develop new technologies that deliver to both these groups and there’s no doubt in my mind that Propeller has the right team to help us deliver this message.”

Martin Loat, MD at Propeller Group, said, “Last.fm have been at the forefront of online music for years and yet they continue to innovate and to deliver great experiences for both users and advertisers. Propeller is looking forward to working with Last.fm and publicising the increasing benefits it has to offer users and the advertising community.”

About Last.fm
Founded in 2002, Last.fm is a CBS Corporation owned free global music platform. Last.fm offers music fans millions of tracks in every genre for free-on-demand and radio streaming thanks to partnerships with Universal, EMI, Sony BMG, CD Baby, independent aggregators The Orchard and IODA, and more than 280,000 independent artists and labels - without needing to register or download software. Last.fm can intelligently recommend its 30 million monthly users new songs, artists, local concerts and even other members based on their musical tastes. Last.fm also supports unsigned artists by offering them an unprecedented Artist Royalty program through which they can earn revenue directly from Last.fm every time their music is streamed.

About CBS Interactive Music Group
The CBS Interactive Music Group, a division within CBS Interactive Inc., is an industry-leading digital music group comprised of over 100 CBS RADIO music websites, the world’s number one internet radio service, which powers AOL Radio and Yahoo’s Launchcast Radio as well as the leading global music discovery site, Last.fm. The CBS Interactive Music Group provides users with more content and community around their favorite music and reaches almost 40 million unique monthly users worldwide. CBS Corporation is the parent company of CBS Interactive, Inc.

About Propeller
Propeller (propellergroup.com) delivers market-moving public relations helping start-up to FTSE 100 companies - particularly those in the media, advertising and marketing industries - to get their messages across to clients, shareholders, employees and policy makers.

Now as Propeller – PR | Internet | Mobile, we combine our PR expertise with the latest digital techniques to help clients engage with their audiences not only through print and broadcast but also through the internet and mobile.

We work for a wide variety of companies and organisations ranging from media industry giants like News International to trade unions such as the RMT and digital economy start-ups like AdGent007 looking for fast growth.

Agency / Source: Propeller Group

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