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TheFirstClub, and Adeye Mobile Ltd join forces to launch a unique mobile campaign at the Promotional Marketing Exhibition (PME), the biggest UK exhibition dedicated to the promotions, incentive and motivation industry
An official partner of this year’s PME, TheFirstClub is a fully customisable online rewards platform containing millions of different titles to choose from. Visitors to the exhibition will be incentivised through a unique Bluetooth and SMS campaign powered by Adeye Mobile’s Biipback solution, available on Stand C20, in the cafeteria and in the lounge. Visitors will receive a complimentary download voucher to their mobile, which can be redeemed against a choice of titles available on TheFirstClub.
“We are very proud to be a partner of the Promotional Marketing Exhibition 2009” says Denis Huré, CEO at The Licensing Agency. “As this year’s exhibition will draw attention to innovative, technological solutions, we felt it was the perfect place to demonstrate how digital entertainment could enhance gift-with-purchase promotions, loyalty programmes and staff/channel incentives. The extremely wide choice of digital properties available is providing brand managers with a range of incentives, targeting any demographic and fitting perfectly the end-consumers’ needs and expectations”.
TheFirstClub is the first pure online digital content rewards site especially dedicated to sales promotions, loyalty programmes and staff/channel incentives, offering a fully customisable and worldwide promotional solution. TheFirstClub is a unique entertainment portal that gives customers access to millions of music tracks, hundreds of quality PC games, as well as videos, audio books and hundreds of mobile games to choose from.
About The Licensing Agency (TLA)
Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency (thelicensingagency.com) is a leading provider of digital entertainment content. With over 30 years combined experience in the OEM and premium sales promotion industry, TLA provides Fortune 500 companies with digital design services, brand development and TV and video production as well as theatrical cinema release partnerships. TLA is the leading promotions specialist among major Hollywood studios, record industry executives and game publishers, offering clients promotional products using cutting edge technology such as Blu-Ray, Flash memory, online and WAP. With headquarters in Dublin and offices in London, Paris, Hamburg, New York, and North of Los Angeles and with partnership representation in Asia, TLA provides national, regional and global promotional services to a wide range of clients including AT&T, BBDO, Sony Ericsson, Canon, and Reckitt Benckiser. TLA is working with major publishers such as Warner Bros, Universal, Sony Pictures, 20th Century Fox, MGM, EMI, Atari, Codemasters, Capcom, THQ, Ubisoft, Gameloft and many, many more.
About Adeye Mobile Ltd
Adeye is a mobile media house offering a full range of products and solutions in mobile marketing, digital entertainment and mobile technology to engage new customers in innovative and effective ways. Adeye was established in 2007, and are headquartered in London with offices Norway, Sweden and Denmark.
© Copyright 2009 The Licensing Agency. TheFirstClub is the property of The Licensing Agency. BiipBack is the property of Adeye Mobile Ltd. All rights reserved.
Adeye contact:
Tommy Jensen, C.E.O
T: +44(0)20 7183 6173
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