PRZOOM - /newswire/ - Delhi, India, 2009/02/21 - The report assesses the overall industry by region, presents the major trends in different geographies and analyzes sales by channel of distribution in major regions/countries. It also analyzes the market opportunities for all players.

The global lingerie industry supply chain is likely to see falling margins in the near future in the wake of the weakening consumer confidence as a result of looming recession and economic slowdown.

However, the global lingerie industry is not likely to see a major downward growth trend mainly because of the fact that a slowing US and Western European lingerie market is being compensated by the growing Russian and Asian lingerie markets.

The Russian lingerie market is seeing a higher growth rate compared to the overall apparel industry on the back of money spending middle class. Wages and salaries in Russia have grown at an annual average rate of 12.8% over the past years.

The demographic evolution in Asia, particularly in China and India and the increasing urbanization, brand awareness, and rapid retail growth in these two countries are influencing consumers to migrate to branded innerwear, thereby fuelling the growth of organized lingerie market.

Currently the Asian market is playing an important role in the growth of the lingerie industry. While the global lingerie market grew at a rate of approximately 3%, the Asian lingerie market has shown tremendous growth with 8%. So, Asia and to some extent Eastern European countries like Russia have emerged as important markets for Western and Asian lingerie brands.

And the sales channel that has become more pronounced for lingerie manufacturers is the specialist lingerie chains. These chains are taking a major share of the market especially in the European countries. And this is evident with the growing level of consolidation in this sales channel. The recent acquisition of Lejaby (French lingerie and swimwear subsidiary of US group Warnaco) by the Austrian textiles group Palmers Textil, Princess Tam Tam by Japan's Fast Retailing Co. and French lingerie chain Orcanta by Chantelle Group indicates growing popularity of the specialist lingerie chains.

The report broadly includes the following:

List of Figures
Global Intimate Apparel Market Size: 2003- 2007
Global Intimate Apparel Market Share by Region (2007)
Global Intimate Apparel Market: Sales by Country (2007)
Global Intimate Apparel Market: Segment Contribution (2007)
US Apparel Industry by Major Segments: 2007
US Intimate Apparel Market Size (Value): 2002-2007
US Intimate Apparel Sales (Value): Major Categories: 2007
US Intimate Apparel Sales (Value): Major Categories: Q108 versus Q208
Lingerie budget per woman/year in European countries - 2007
UK Intimate Apparel Market Size (Value): 2002-2007
UK Intimate Apparel Market: Sales by Channel (Value): 2007
French Intimate Apparel Market Size (Value): 2002-2007
French Intimate Apparel Market: Sales by Channel (Value): 2007
Russian Intimate Apparel Market Size (Value): 2004-2007
Russian lingerie market: Sales by Segment (Value) - 2007
Russian lingerie market: Sales by Channel (Value) - 2007
Chinese Intimate Apparel Market Size (Value): 2003-2007
Innerwear Market in India (Value): 2003-2007
Value of lingerie market in India: 2003-2007
Share of lingerie market by segment: 2007
Indian Lingerie Channels - Sales Break-up
Van de Velde - Percentage sales by brands (2007)
Calida - Sales growth by brand/channel - 1H 2008
Global Intimate Apparel Market Forecast: 2008- 2010

List of Tables
US Apparel Categories: Market Size - 2007 versus 2006
Number of lingerie brands by country - Europe
Sales of top lingerie brands in Europe
Ownership and brands of major lingerie manufacturers
Market Share and Distribution Channel of major US Intimate Apparel Makers
Victoria's Secret - Fact sheet.

Agency / Source: Koncept Analytics

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