PRZOOM - /newswire/ -
London, United Kingdom, 2009/02/06 - Midland News Association, publishers of Britain's biggest regional newspaper, have partnered with Scandinavian company Adicate to deliver online display advertising by the hour - Adicate.com.
First in the UK to employ this solution, MNA is offering this revolutionary method of buying online advertising space to advertisers on its flagship website expressandstar.com and on its sister site shropshirestar.com.
This fresh approach to advertising comes at a time when the publishing industry is struggling to cope with drastically reduced advertising revenues as a result of the economic downturn. The service is expected to attract a wide number of advertisers looking for accountable ROI in the face of shrinking budgets.
With a successful track record in the Scandinavian publishing sector, the Adicate Time Ads solution allows MNA advertisers to seamlessly create their own advertisement online, select the time of day and days of the week they would like their advertisement to appear, then they can pay via the secure payment gateway.
The ad is then approved by the MNA via the administration area. Once this has been done, the customers ad is cleared to appear on the MNA websites.
William Beavis, New Media Marketing Manager at MNA believes that advertisers will relish the chance to try out the new ad booking solution. “For an entry point at only £2 per hour, an advertiser, no matter how small, can now see for themselves just how effective advertising on our websites can be.”
MNA expects the idea of booking ads by the hour to appeal to businesses whose trade fluctuates throughout the course of the day. William Beavis explains: “Imagine you own a restaurant, and you know that Tuesday lunchtimes and Thursday evenings are often your quietest times of the week. By booking an ad on expressandstar.com to appear between 10am and 12pm on Tuesdays and 4pm and 6pm on Thursdays, you can now reach an audience with a special offer at a time when they are beginning to think about what they will be having for lunch or dinner that same day – what other solution can provide time sensitive advertising at such short notice?”
Adicate's UK business development Manager Gary Young says the uniqueness of Adicate's service is in providing a process where ads are created on the fly, and only charged by the hour. He said: “We are challenging the boundaries of online advertising within the UK publishing industry by delivering a solution that has never been seen before.”
Advertisers also get their own user name and login for access to a dedicated area where they can track how many times their ad has been shown and how often a user has clicked through to their site.
Adicate Time Ads (adicate.com) is a free add-on that helps online publishers increase their ads revenue whilst attracting new customers. Advertisers or sales staff can create and book ads directly onto a publisher's website for an attractive hourly rate, allowing for specific, low cost, and targeted ad delivery.
For more information, contact: Gary Young telephone by phone or email.