PRZOOM - /newswire/ - Pasadena, CA, United States, 2008/11/20 - Updated SupplyFrame Index provides online marketers with insight into engineering research behavior.

Electronic component search engine SupplyFrame today released the third installment of the industry-leading SupplyFrame Index (SFI), which measures worldwide online demand for technical product information by engineers. SupplyFrame has expanded the index to also include relative ranking from previous quarters to help marketers understand how online behavior is shifting. The SFI was first introduced in April 2008 and ranks the top 20 most actively searched component manufacturers and component categories.

“The SFI has become a popular tool in the toolbox of online marketers within the electronics industry. It’s the only published index to agnostically measure global demand for component information,” said Jeff Curie, VP Marketing of SupplyFrame. “Marketers use it to gain insights on the products engineers are looking for and how marketing efforts can impact their company’s rank in online demand.”

The Q3 2008 SFI can be found by visiting the SupplyFrame website. Results from previous quarters may be viewed, as well.

About SupplyFrame

Electronic component search engine SupplyFrame (supplyframe.com) is a leading online publisher of technical and procurement information about industrial and electronic components. SupplyFrame works directly with component manufacturers and distributors to provide the most comprehensive, current database of electronic component specifications.

Content publishing is one piece of SupplyFrame's online performance-based marketing system designed for manufacturers and distributors to promote products to engineering, procurement and manufacturing professionals globally.

Agency / Source: SupplyFrame

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