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GLM®, a dmg world media business and Whereoware have expanded the Online Catalog Gallery - a visual product finder - to websites for the National Stationery Show®, The Gourmet Housewares Show®, The Supply Side® and the West Coast Gift Shows in Los Angeles, Portland, San Francisco and Seattle, effective immediately. The Catalog Gallery program launched in spring 2008, on the New York International Gift Fair® (NYIGF®) website, and generated more than 6,000 leads and received more than 3.5 million catalog page views.
The Online Catalog Gallery, powered by Whereoware's Active Merchandiser technology, allows tradeshow attendees to browse exhibitor catalogs or brochures at the product level online. It enables exhibitors to show complete product lines online before, during and after a tradeshow - fully integrated with lead generation and reporting. Based on the Gallery's success this summer, the winter and spring 2009 show cycles collectively are expected to generate over 10 million page views and 80,000 unique visitors to the galleries.
"The Catalog Galleries are effective online planning tools which reflect the unique nature of each market's resources and focus, “said Alan Steel, executive vice president, GLM. "They also extend the life of the tradeshow experience, streamline the product sourcing process and create efficiencies for both exhibitors and attendees."
"The Gallery enhances the show, linking prospective attendees to exhibitors at the product level and enabling the connections and show appointments to be made through the easy-to-use lead generator," added Eric Dean, President, Whereoware.
To participate in the Online Catalog Gallery, exhibitors should contact their Show team sales person or Boyd Tasker, Active Merchandiser tm, by telephone, at 877-521-7448, extension 501, or by email, at btasker[.]whereoware.com.
Whereoware (whereoware.com) is a services-based solutions provider that uses technology and the Internet to help its customers increase their sales and improve their service levels. The company helps manufacturers reach out to new and existing customers by developing a comprehensive web-based solution to streamline and integrate e-commerce, CRM, merchandising, marketing, training and product presentation. Whereoware is located at 1175 Herndon Pkwy., Suite 500, Herndon, VA 20170. For more information, visit the website or call 1-877-521-7448.
GLM (glmshows.com), a dmg world media business, is the largest producer and marketer of consumer product tradeshows in North America, serving industries as diverse as giftware, home furnishings, social stationery, home textiles, tabletop, gourmet housewares, contemporary furniture, personal care, surf, skate, water sports, swim and resort. GLM also manages business expositions and conferences on behalf of others, within the hospitality industry. GLM is involved in the production of nearly 30 tradeshows in 9 cities across the United States and Canada. Together, these events annually showcase some 23,000 exhibitors in nearly 5 million net square feet of exhibit space, and attract approximately 400,000 attendees.
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