PRZOOM - /newswire/ - Vaishali, Uttar Pradesh, India, 2008/10/31 - October 2008 Edition -The report analyzes the worldwide hearing aid industry with focus on US market. It also highlights major market trends and growth drivers. The report also profiles major players in the market and the competitive landscape.

Hearing aid industry is going digital; the digital revolution has changed the structure of the hearing aid industry. The market is following the trend towards open and cosmetically attractive mini-instruments. The low penetration rates represent a significant growth opportunity for the hearing aid manufacturers. Typically, the hearing aid market is segmented based on geography and product/price categories. Behind-the-ear (BTE) instruments constitute more than half of the overall US market.

Technology holds the key to higher penetration in mature markets. Technological advances in hearing aids and hearing assisted technologies (HATS) are major growth drivers. Ageing population is also driving the hearing aid market. The majority of hearing aids are sold to people aged 65 or above, living in Western Europe and North America.

The report broadly includes the following:

1. Industry Overview

2. Market Size
2.1 Global Hearing Aid Market
Market Value
Growth Rate
Market Segmentation by Region
Penetration Rate
2.2 United States Hearing Aid Market
Market Value
Penetration Rate
Market Statistics
2.2.1 Behind-the-ear (BTE) Instruments
Distribution Channels
Breakdown of Sales

3. Industry Developments
4. Growth Drivers
5. Regulatory Developments
6. Competitive Landscape
Market Share
Hearing Aids Sold

7. Company Profiles
7.1 Siemens AG Medical Solutions
7.2 William Demant
7.3 Sonova Holding AG
7.4 GN Store Nord (GN Resound)

8. Market Outlook
Demographic Projections
Demand Projections

List of Tables
World Market Penetration Rates by Region (2006)
US Market Statistics (2007-13E)
BTE by Size of Battery Used (2007)
Breakdown of US Sales by Hearing Aid Type (2005-07)
Most Wanted Hearing Aid Improvements
World Hearing Loss Prevalence (1995-2025E)
William Demant - Business Segment Revenues (2005-07)
Sonova - Revenue by Geography (2006-08)
GN Store Nord - Revenue by Geography (2005-07)

List of Charts
Hearing Aid Industry Value Chain
Hearing Aid – Worldwide Unit Sales (2004-25E)
Industry Growth Rate (2004-25E)
Hearing Aids Sold by Region (2006)
U.S. Hearing Aid Sales (2003-07)
US Hearing Aid Population & Penetration by Age (2006)
US Hearing Loss Population (2006)
U.S. BTE and ITE Industry Share (2003-07)
U.S. Distribution Network Breakdown (2007)
Overall penetration of hearing instruments (1999-2008E)
Accumulated Manufacturer R&D Expenses (2002-06)
US Accumulated Non-owners by Age (2007)
Worldwide Market Share (2008)
Hearing Aids Sold (2006)
Siemens AG - Revenue by Geography (2007)
Hard of Hearing Persons in US (2006-14E)
Projected Total Demand for Hearing Aid Units in US (2008-15E)
Comparison of Projected Demand and Channel Capacity (2005-15E)

Agency / Source: Koncept Analytics

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