Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Mobile Messaging Markets Gaining Ground in Western Europe - Mobile messaging including short message service (SMS), multimedia messaging service (MMS) and mobile instant messaging (IM) are making strong gains in Western Europe
Mobile Messaging Markets Gaining Ground in Western Europe

 

PRZOOM - /newswire/ - London, United Kingdom, 2008/09/30 - Mobile messaging including short message service (SMS), multimedia messaging service (MMS) and mobile instant messaging (IM) are making strong gains in Western Europe.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom / Wireless / VoIP / IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

SMS still represents the lion's share of mobile data services revenues in Western Europe in 2007. While MMS has failed to replicate SMS' success, many operators are looking on MMS as a medium for delivering user-created content, advertisements and news, which is likely to spur usage and adoption. Value-added features will be key to driving the uptake of mobile IM services.

New analysis from Frost & Sullivan (wireless.frost.com), From SMS, MMS to Mobile IM- Mobile Messaging Markets Gaining Ground in Western Europe, finds that SMS revenues generated approximately €16.42 billion in Western Europe in 2007 and this is forecast to decline to €14.59 billion in 2011, with a negative CAGR of 2.9 per cent from 2007 to 2011.

In 2007, MMS and other data applications generated €7.40 billion and this is a forecast to grow to €24.28 billion in 2011, with a CAGR of 34.5 per cent from 2007 to 2011. Growth over the forecast period will depend on interconnectivity issues being resolved between European operators and the reduction in MMS charges.

Mobile IM is expected to co-exist with SMS and other data applications with some operators stating that their voice and SMS revenues have increased between 4 to 8 per cent after the launch of Mobile IM services.

“Operators that offer mobile IM services will have a headstart in marketing and interconnecting their mobile-centric communities with other cellular networks worldwide and also with the Internet IM communities,” notes Frost & Sullivan Programme Manager Luke Thomas. “This is imperative if operators want mobile IM to be as successful as SMS on a global basis.”

Integrating mobile IM and presence information to the address book will encourage the adoption of sharing contact lists across varied services and client devices, and this could become a requisite for integrated operators having both fixed and mobile assets.

Although mobile IM will cannibalise other types of messaging, particularly SMS, mobile operators can attain greater revenues from all types of messaging services if they skilfully position each messaging service along with careful pricing strategies.

Despite all these value-added features, some operators have not fully accepted mobile IM due to the maturity of market segments as well as concerns of SMS revenues being cannibalised. Nevertheless, mobile IM has the potential to be the next major growth opportunity for mobile operators.

“Mobile operators should encourage the adoption of mobile IM, enabled with presence information by building on their own mobile IM services,” states Thomas. “They should also mobilise existing IM communities in parallel, thereby playing a pivotal role in the dynamic environment surrounding them in the world of convergence, by positioning mobile IM as a smooth evolutionary rather than revolutionary upgrade/user experience to SMS.”

Once operators extend the existing SMS and voice bundles to include MMS and mobile IM, increased adoption driving individual usage of mobile IM and MMS will be experienced over the forecast period.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the SMS, MMS to mobile IM - mobile messaging markets gaining ground in western Europe, then send an email to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.

From SMS, MMS to Mobile IM- Mobile Messaging Markets Gaining Ground in Western Europe is part of the Mobile & Wireless Growth Partnership Service programme. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

From SMS, MMS to Mobile IM- Mobile Messaging Markets Gaining Ground in Western Europe
M17E-65

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom / Wireless / VoIP / IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Telecom / Wireless / VoIP / IPTV articles,
CATCH Visitors via Your Competitors Announcements!


Mobile Messaging Markets Gaining Ground in Western Europe

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Frost & Sullivan |
Contact: Joanna Lewandowska 
+48 22 390 41 46 joanna.lewandowska[.]frost.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Telecom / Wireless / VoIP / IPTV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Press Releases From Frost & Sullivan / Company Profile


Read Telecom / Wireless / VoIP / IPTV Most Recent Related Press Releases:

Oracle Extends AT&T Cloud Agreement with New Five-Year Deal
Motorola Solutions Launches WAVE PTX for Brazilian Companies
Public Safety Agencies Across North America Use APX NEXT Smart Radios for Enhanced Communication, Collaboration and Access to Critical Information
GlobalFoundries and Qualcomm Announce Extension of Long-Term Agreement to Secure U.S. Supply through 2028
Qualcomm Becomes Official Global Partner of Manchester United
Jio Platforms Partners with Subex HyperSense AI to Augment its 5G Product Line
Grandstream Releases a New Ruggedized Portable Wi-Fi IP Phone
Ribbon, Poly and TD SYNNEX Launch Microsoft Teams Enablement Bundle to Simplify and Protect Connections for Hybrid and Other Work Environments
Qualcomm Technologies and Mahindra Collaborate to Provide Immersive In-Vehicle Experiences in the All-New Scorpio-N
Qualcomm Launches Snapdragon W5+ and W5 Platforms for Next Generation Wearables

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
.



PREMIUM Members


Visit  Limelon Advertising, Co.

Visit  La Bella Bakery Artisan Bakery Arizona

Visit  RightITnow, Inc.







 
  ©2022 PRZOOM - Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today