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PRZOOM - /newswire/ -
Mumbai, Maharashtra, India, 2008/08/22 - i-mint, India’s largest customer rewards program, founded by Loyalty Solutions and Research Ltd, announced the appointment of Mr. Neeraj Kapoor as their Chief Marketing Officer (CMO).
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i-mint, India’s largest customer rewards program, founded by Loyalty Solutions and Research Ltd, today announced the appointment of Mr. Neeraj Kapoor as their Chief Marketing Officer (CMO). He shall report into Mr. Vijay Bobba, Chief Executive Officer (CEO).
In his career spanning over 17 years, Neeraj has worked across Industry verticals ranging from Consumer Electronics, Home Appliances, Automobiles, FMCG, latest being the Passenger Aviation. In his earlier avatar as Vice President – Marketing with Go Airlines India, he spearheaded the marketing, corporate communications.
His strategic perspective and the uncanny consumer insight into the typical Indian Consumer has enabled him to successfully charter a growth plan for brands like Sansui, Videocon and Kinetic in early days and lately for LG Electronics India. His work has won several awards including an “Effie Award” and a “Scooter of the Year Award”. Also he has been honored with a “Super Achiever Award” that attempts to recognize the Talent, Competence and Skills of individuals. Also, he has been awarded the “Top Professional Award” for year 2007 by Safari India. The award is being given to outstanding professionals who have had tremendous achievements in their respective fields. Neeraj is a curriculum graduate of Landmark Education. His passions include traveling and music.
While announcing the appointment Mr. Vijay Bobba, CEO, LSRL, said “Neeraj brings with him, a wealth of knowledge of the typical Indian Psyche and the marketing know how that will help propel i-mint to the next level of transformation. In this role, Neeraj will spearhead the marketing and the corporate communications function and shall be entrusted with the responsibility to establish “i-mint” as the leading brand in the Indian Loyalty Market. I am delighted to have Neeraj join on board, the i-mint management team.”
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