PRZOOM - /newswire/ - Delhi, India, 2008/05/20 - The report analyzes the worldwide, US, UK, and French lingerie markets. Apart from providing a competitive landscape of the market, the report also profiles the major lingerie companies, with a discussion of their key business strategies.

The growing fashion appeal of lingerie has changed drastically over the years. The market is being driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors. The largest-selling lingerie product is bra. There is a huge demand for full-busted bras.

Retailers acknowledge the fact that lingerie market has higher profit margins than regular apparel. They are launching new lingerie lines and also giving their older products a makeover. Lingerie vendors are focusing more on their alliances with lingerie specialty stores as compared to department stores. The world’s largest lingerie manufacturer, Victoria’s Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market.

The report broadly includes the following:

List of Tables

Top Ten Lingerie Brands in France (2006)
Lingerie Sales by Distribution Channels in France (2006)
Top Reasons for Buying New Lingerie in US
Victoria’s Secret: Store Breakup
Victoria’s Secret: Revenue Contribution by Segment
Victoria’s Secret’s Lingerie Product Launches (2001-07)
Maidenform Brands: Product Mix in Wholesale Segment (2004-06)

List of Charts

Global Intimate Apparel Market Size (2003-06)
Breakup of Global Intimate Apparel Market by Region (2006)
Breakup of Global Intimate Apparel Market by Segment (2006)
Global Women’s Underwear & Lingerie Market by Country (2006)
US Intimate Apparel Market by Segments (Aug 2006 – July 2007)
Intimate Apparel Vs Women’s Apparel Market Growth (2005-06)
Y-o-Y Growth in Intimate Apparel Market Segments (Q107)
European Women’s Underwear & Lingerie Market by Country (2006)
European Intimate Apparel Market Sales by Country (2006)
European Women’s Underwear & Lingerie Market by Segments (2006)
Breakdown of Underwear Preferences (2006)
European Undergarment Market Share (2006)
Warnaco Group: Sales by Channel (First Nine Months 2007)

About Koncept Analytics
Founded in 2005, Koncept Analytics (konceptanalytics.com) works with the clients in developing an understanding of the various industries – segments and sub-segments, companies, competitors and suppliers.

Agency / Source: Koncept Analytics

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