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PRZOOM - /newswire/ -
Mumbai, Maharashtra, India, 2008/05/16 - Shaadi.com - The World’s largest matrimonial service provider, now introduces its users to Matrimony 2.0, giving them the freedom to control the way they like to use their favorite matrimonial website.
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Using the latest technologies, rich interface applications, improved algorithms, comprehensive privacy options and personal settings, Matrimony 2.0 will bring more relevance, convenience, and control into users’ hands.
Based on user suggestions through the customer service desk and user research programs, the new functionality is aimed to empower the user and make their search for a life partner, fast, intuitive and easy.
For starters, users will now be able to accomplish tasks faster with lesser effort and convenient interfaces in areas such as Search Results, Profile Details, and the Top Level Site Navigation. Shaadi.com members can now perform key activities such as Expressing Interest from the search results page itself without having to visit individual member profiles; users can also see who has expressed interest in them on the search results page itself, making acceptance or decline of the interest quick and easy.
Keeping in mind the slow Internet speeds in India, Shaadi.com has enabled key tasks like Express/Accept/Decline Interest from the profile page itself. Members can even chat or write messages from the profile page, and the easy drop down menu makes navigation on the site much smoother and faster.
Talking about the recent development and features on the website, Vibhas Mehta, Business Head, Shaadi.com says, “Shaadi.com has been the innovator in Online Matrimony business and these innovations are driven by what our users want. The Internet is all about freedom, choice and being able to set your own preferences and the latest changes on the site are a step in the same direction.”
The website now comes with a photo upload tool that enables users to upload photographs of any size much faster than before. Users can just drag, drop and upload pictures instantly. Keeping in mind privacy of users, members can display their contact numbers either to all premium members, or accepted members and members in whom they are interested. Premium members also enjoy benefits of having access to phone numbers that are verified, helping them reach a person with minimum effort.
A host of other changes including a new registration page with intuitive tips and a changed Toll Free number that can be reached from landline or mobile have been incorporated to make it even easier for customers to register or reach the help desk.
As summarized by Anupam Mittal, CEO and Chairman of People Group, "We have always put our members at the forefront of our business strategy – we’re now thrilled to be able to put them in control.”
About Shaadi.com
Shaadi.com, one of India’s best known Internet brands and the world’s largest matrimonial service was founded by People Group in 1997 with one simple objective – to provide a superior matchmaking experience to Indians all over the world. Since then the company has created a world-renowned service that has touched the lives of millions of people all over the world.
Shaadi.com celebrated its 10th Anniversary in 2007, and is proud to have been adjudged the ‘Most User Friendly Website’ by Juxt Consult as well as the ‘Best Designed Website’ by PC World. In September 2007 Business Today recognized the company as one of the Top 10 Marketers in the country. The company was also felicitated at the WEB18 ‘Genius of the Web’ Awards, as the best E-Commerce site (Matrimony). Shaadi.com Centres - the offline version of Shaadi.com - too won accolades by being named as the ‘Franchisor of the Year’ for the third consecutive year, in 2007. Shaadi.com is also the first Indian portal to be ISO 9001:2000, TRUST-e and VeriSign certified. In addition it has been ranked “The most visited matrimonial website in India” by Ranking.com
About People Interactive
People Interactive was founded in 1997 to help architect India’s Internet landscape. Today it is one of India’s leading Internet companies and boasts brands such as Shaadi.com, Fropper.com and Astrolife.com. The company is focussed on discovering and developing scalable Internet business models around communities and classifieds. It prides itself in being a pioneer of Indo-centric Internet business models and believes in innovation led growth.
The company won the IT People Award 2007 for Excellence in Information Technology, and was also awarded the Deloitte Technology India Fast 50 as well as the Red Herring Asia Top 100 Awards in 2006. People Interactive is a Sequoia Capital backed company and is part of Anupam Mittal led People Group.
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valini.d[.]peopleinteractive.in 
