PRZOOM - /newswire/ - Philadelphia, PA, United States, 2008/05/14 - A New apparel company emerges in the lifestyles of health and sustainability segment bringing sustainable yoga inspired products to the market place.

Vayu is a grassroots apparel company dedicated to producing sustainable products designed to meet the lifestyle needs of today’s responsible consumer. Highly functional yet aesthetically pleasing products, durably made from sustainable fabrics using hemp and organic cotton, designed for use in the studio, park or street.

Our garments are made for active individuals who are passionate about living their practice and include primarily yogis, martial artists, climbers and nature lovers alike. “As a new company, we felt our products must be created with the highest level of social and environmental awareness; as a result going green was the only choice.” said Fredric Schwartz, Founder. The company has made its debut with the recent launch of its website vayuwear.com featuring three men’s products; a full length pant, a ¾ length knicker and a graphic t-shirt.
“As a male practitioner, I was always frustrated with the lack of quality and limited selection of products for my personal practice, so we decided to focus on the men’s segment to start.”

Plans are also in the works for a professionally designed myspace page to compliment the website in an effort to interact directly with the consumer which may help in guiding future product evolution.

In addition, the company is already working on expanding its men’s line and introducing a ladies line as well. “Sustainable wasn’t our only objective, a product has to work for what it was intended for, and attention to every detail was consciously worked into the designs.” The company seeks to deliver a consistent message through all of it’s product offerings, one that appeals to an environmentally and socially aware yet sophisticated consumer that takes their life and practice seriously and wants a product that reflects their personal attitudes and philosophies.

Agency / Source: Vayu Clothing

Availability: All Regions (Including Int'l)

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