PRZOOM - /newswire/ -
Norfolk, VA, United States, 2008/04/30 - Cycle Trader key performance indicators are dramatically up year over year. Improvements for traffic, page views, time-on-site, and repeat visitors showed marked increases in the month of April based upon enhancements to the CycleTrader website.
CycleTrader, the nation’s leading motorcycle classified advertising site and a division of Dominion Enterprises, announced today that more than two million motorcycle enthusiasts visited the site in April, an 82.4% increase in traffic and a 46.8% increase in unique visitors from the previous year. The site, with more than 170,000 motorcycles for sale, also consistently achieved over 800,000 page views per day, a 16.8% increase from the previous year.
“These milestones are a direct reflection of the strategic improvements we have made to CycleTrader, the implementation of a comprehensive marketing plan, and the introduction of value-added newsletters, blogs and additional cycle-relevant content,” said Jim Jensen, brand manager for Cycle Trader. “We are pleased to see that these improvements have resulted in increased traffic and value for our customers.”
On average, visitors to CycleTrader are spending 6.3% more time on the site compared to the same time last year. Additionally, 35% revisit the site at least twice during the month.
Recent improvements to CycleTrader include allowing the major search engines to crawl and index individual ads. This has resulted in a notable increase in both first-time and casual buyers to CycleTrader. This coupled with the site’s zip code locater, helps buyers find exactly what they are looking for – in their area – in seconds.
While the motorcycle industry has seen a downturn in sales of new units in the first quarter, NADAguides reports that “Motorcycle buying interest is up 48% in March 2008 compared to March 2007.” This continued interest in motorcycles makes CycleTrader the place to buy and sell motorcycles. “In a tightening market, dealers are looking for any advantage they can muster in order to move their inventory. Showcasing every bike on CycleTrader is the most cost effective way to position their inventory in front of a growing number of interested buyers,” said Jensen.
CycleTrader (cycletrader.com) is a division of Dominion Enterprises, a leading network of Web sites serving buyers and sellers in the new and used vehicle marketplace. Categories include boat, RV, collector and specialty vehicles, motorcycles, ATVs, equipment, and general merchandise. Dominion Enterprises’ motorcycle and power sports publications include Cycle Trader® and Walneck’s Classic Cycle Trader®.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company has more than 500 magazine titles, over 40 market-leading Websites, and operates a variety of Web and technology businesses. The company has annualized revenue of more than $946 million and more than 6,000 employees nationwide.