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Topic – Why Today’s Spam Filters Fail - Spam isn’t just a big nuisance; it’s big business as well. So why is spam persisting?
Ferris Research estimates that spam will cost $140 billion worldwide in 2008, of which $42 billion will be in the United States alone. If you compare these numbers with Ferris’s 2007 estimates of $100 billion and $35 billion, you’ll see that the cost of spam has increased substantially over 12 months.
This webinar will address a number of issues relating to the proliferation of spam, including:
• Who are the spammers behind this black market, and how do they operate so successfully?
• A 95%, 96%, 97%, and even 98% spam catch rate sounds great to organizations being inundated by spam. But is such a solution really as effective as it seems on the surface?
• If the catch rate is too low to effectively eliminate spam, are we giving spammers an economic incentive to continue their attacks?
• An effective solution should result in a measurable decline in spam—and that’s not what’s happening worldwide. What’s behind the delay?
• As spam volumes continue to grow, the need for a spam filter that consistently achieves significantly more accurate filtering with very few and easily identifiable false positives becomes more urgent. Is there such a solution available on the market today?
• Recipient reputation appears to be a promising new tool in the fight against spam. When incorporated into a system incorporating real-time centralized message rating, it is projected that very high levels of accuracy can be achieved. What kind of catch rate is possible?
Who: Speakers include:
Richi Jennings, Lead Analyst, Email Security Practice of Ferris Research
Richi is Practice Leader for spam and boundary services. His main interests are Linux, security, spam, viruses (and other malware), large-scale enterprise deployments, TCO, and wireless. Richi has been involved with messaging and collaboration technologies since 1985. Previously, he was CTO at Samsung Contact, where he helped launch Samsung's "Exchange on Linux" startup. Prior to that, he was Chief Architect for OpenMail at Hewlett-Packard. Richi has a bachelor of science degree in cybernetics and computer science from Reading University, England. In addition to his role at Ferris Research, Richi is an independent technology and marketing consultant specializing in email, Linux, wireless, and computer security.
Steve Kirsch, Founder and Chairman of the Board of Abaca Technology Corporation
Steve founded Abaca in 2005 with a vision to create the perfect email spam filter. He has been involved with the Internet and high-tech companies for more than 27 years. Since the early 80s, Steve has founded four successful technology companies. Prior to Abaca, he founded Propel Software, the leader in Internet and email acceleration. Prior to that, he founded Infoseek Corporation, which was acquired by Disney in November 1999. While at Infoseek, Steve was responsible for creating many of the company's award-winning products, including the NetSearch service, Ultraseek Server, Infoseek Express, GO Guides, and GO Auction. Steve's first start-up was Mouse Systems Corporation. Afterward, he founded Frame Technology, which was acquired by Adobe. Steve is also an active philanthropist and, with his wife, Michele, started a $75 million foundation that donates to a wide variety of charitable causes.
The webinar falls on: April 16, 2008, at 11:00 am Pacific Time (2:00 pm Eastern Time)
Where: To register for the webinar, go to Abaca webpage
Upon completion of the registration page, you will receive information for accessing the webinar. We look forward to seeing you at the webinar.
About Ferris Research
Ferris Research is a San Francisco-based market and technology research firm focused on messaging, content control, compliance, e-discovery, and data leak prevention. Ferris’s information service helps vendors understand the marketplace, and assists corporate IS organizations with their technology planning. More information is available by calling +1 650-452-6215
About Abaca Technology Corporation
Abaca Technology Corporation (abaca.com) is an innovator in email protection and messaging security. Abaca’s patent-pending technology, ReceiverNet™, offers an advanced approach in the fight against spam—providing unprecedented levels of accuracy and guaranteeing 99 percent spam filtration. Abaca has created a portfolio of innovative products and services based on this core technology, thereby assuring users unparalleled messaging protection from spam as well as from viruses and phishing attacks. Abaca is a privately held company headquartered in San Jose, California.
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