PRZOOM - /newswire/ - Shanghai, China, 2008/03/26 - Leaders from Shanghai International Property Administration, Intel, Caterpillars, General Motors and many others will gather at the Anti-Counterfeiting & Supply Chain Security Summit in Shanghai to speak on the growing issues of counterfeiting.

The effect of counterfeiting is felt by corporations and consumers across the globe. Causing millions of dollars of loss, immeasurable damage to corporate reputation as well as the creating dangers for unsuspecting consumers, the proliferation counterfeit goods & parts have reach epidemic levels. Although the Chinese government has taken steps to regulate and enforce this problem, the onus to protect your brand as well as your customers falls on the business. Through utilising the legal and non-legal strategies, you can minimise the risk that your products will be exposed to this type of corporate crime.

Anti-Counterfeiting & Supply Chain Security Summit is a not-to-be-missed event consisting of a 1-day conference and 2 interactive workshops organised by Avail Corporation. You will hear from government officials and leading organisations from across industries sharing their experiences and insights in protecting businesses and consumers against counterfeiters.

On the first day conference, delegates can expect to hear presentations, case studies and discussions on issues such as “Brand Protection Strategies”, “Deterring IPR Infringements” and “Combating Counterfeiters”.

The Summit will be ended with a 2 insightful workshops focusing on supply chain security solutions and anti-counterfeiting strategies conducted by Rouse & Co., one of the leading law firms addressing IP in China, and Pinkerton Consulting & Investigation, one of the world’s oldest investigation firms.

For more information on Anti-Counterfeiting & Supply Chain Security Summit on 1st – 2nd April 2008, please contact Mr Mark Nee.

Agency / Source: Avail Corporation

Availability: All Regions (Including Int'l)

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