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The JetStar Group’s CEO, Andrew Turner announced today he has executed a joint venture agreement with MOGUL MEDIA GROUP to create Campus Intercept – Canada's only national direct-to-campus marketing agency supported through in-house media. The company will offer advertising, promotional and field marketing, and research solutions to help brands engage with students directly on campus.
“We will continue to build and strengthen key channels to offer our clients a one-stop shop for all of their Experiential Marketing needs,” says Turner. Currently we focus on developing custom built experiential campaigns leveraging Music and Entertainment.
MOGUL MEDIA Group has been targeting students in Ontario, via the CAMPUS LIFE brand, offering their clients “exposure to the post-secondary market through our magazine, proprietary website, and a national network of campus reps and research panels,” explains co-founder Andrew Au, who launched the company with partner Shaheen Yazdani while both attended York University’s Schulich School of Business. “Our goal was and has been to simply create a better campus life experience,” adds Au. "Written by students for students, CAMPUS LIFE touches upon all aspects of university and college life, informing, engaging and entertaining students… now coast-to-coast."
Campus Intercept will leverage its affiliations with some of the largest and most influential student networks in Canada and its extensive roster of campus representatives, enabling clients to remain well connected with the audience.
Au will lead the Campus Intercept team as President, with support provided by Turner and THE JETSTAR GROUP. They will continue to strengthen the CAMPUS LIFE brand and will officially launch its national distribution strategy with the Spring/Summer 2008 issue slated for release in March. Editorial content will be streamlined to align with student passion points, and provide opportunities for brand integration. Other advertising opportunities include print and online buys, integrated media strategies and custom campaigns leveraging Campus Intercept’s core services.
“When we originally started the business, we made a public statement that CAMPUS LIFE MAGAZINE would be a national media property by 2008,” says Yazdani. “Now that the magazine is established, and has a strong connection and relevancy with the target, we feel it is time to take the next step. We found a great symbiotic fit between MOGUL MEDIA GROUP and JETSTAR. Developing this strategic relationship is something that we are very excited about,” the Campus Intercept VP concludes. “This was the right partner and the right timing for us. Both partners will be able to offer added value to our collective network of clients.”
MOGUL MEDIA GROUP (MMG) past client list includes ELECTIONS ONTARIO, TELUS, ROGERS, PHILIPS, GNC, GM and GMAC. Prior to entering into the Campus Intercept joint venture, MMG operated as a provincial campus marketing agency, with a distribution network of fifteen university and college campuses across Ontario.
The JetStar Group is an experiential marketing agency specializing in custom entertainment solutions designed to drive consumer engagement. Current clients include Pepsico, Nissan Canada, Trojan, and PMA among others.
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