PRZOOM - /newswire/ -
New York City, NY, United States, 2007/09/06 - Fuzion Athlete Management (FAM) signs Indianapolis Colts DE, Dwight Freeney, and Green Bay Packers CB, Al Harris. FAM is responsible for all marketing and management for both brands regarding on and off field activities.
Fuzion Athlete Management (FAM) announces the signing of Indianapolis Colts’ Defensive End Dwight “DFree” Freeney and Green Bay Packers’ Cornerback Al “3irty1” Harris to their client list. FAM will be managing all marketing and branding efforts for these athletes including sponsorships, philanthropic work, communications projects and building out their individual brands. All athletes are actively involved in establishing and maintaining their brands, while FAM works to ensure that the brand demonstrates the integrity, enthusiasm and respect that are expected by the fans that support it.
“These two signings acknowledge our presence in the world of sports marketing”, said Quency Phillips, CEO of FAM. “To be a part of building brands for these Pro Bowl players is exciting. Dreams will become reality, and we look forward to extending the DFree and 3irty1 brands beyond sports and into households across the world.”
Dwight Freeney is a six-year starting defensive end for the Indianapolis Colts. Always an incremental part of the Colts’ roster, Freeney assisted the team to a 2007 Super Bowl win. On July 13th of this year, Freeney became the highest paid defensive player ever in NFL history. Drafted No.11 in the 2002 NFL Draft from Syracuse University, he set a rookie record in 2002 by forcing 9 fumbles. Since his rookie season, Freeney has played in five Pro Bowls and is considered one of the toughest defensive ends in the league.
Al Harris is a 10 year veteran in the NFL and is considered one of the top coverage cornerbacks in the NFL. Drafted in the 6th round of the 1997 NFL Draft from Texas A&M University, Harris originally was selected by the Tampa Bay Buccaneers. In 2002, 3irty1 (pronounced Dirty One) was acquired by the Green Bay Packers and has made his presence felt ever since. One of his two career touchdowns came in one of the most memorable NFC Wild Card games ever against Seattle. In overtime Harris intercepted Matt Hasselback's pass and scored, knocking Seattle out of the playoffs. In the past two years Harris has only allowed three touchdowns in coverage, in addition to being named runner up for the Pro Bowl.
Fuzion Athlete Management (FAM) is a marketing agency specializing in brand strategy, brand awareness and brand opportunities for individual athletes. We believe that every professional athlete is their own brand and when aligned with the proper marketing and lifestyle opportunities, can have a career that lasts beyond sports.
FAM (FuzionMG.com) includes a wide range of services tailored to the athletes’ special needs. We understand that an athlete’s career moves in stages and FAM can accommodate at every level.