Agency / Source: Spark Communications Thailand

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Closer to the Customer: GROHE Inaugurates New Building in Klaeng - Construction completed in record time – Growth potential in Thailand doubled
Closer to the Customer: GROHE Inaugurates New Building in Klaeng


PRZOOM - /newswire/ - Bangkok, Thailand, 2005/11/20 - Construction completed in record time – Growth potential in Thailand doubled.

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing / Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Use the opportunities offered by the world market and produce where markets are growing this is the strategy of German fittings manufacturer Grohe. After a record construction time of only six months, the company has inaugurated its new production building in Klaeng, Thailand. Ten million euros (five hundred million baths) have been invested in the expansion. This means that the company has achieved its target to double production capacities in Thailand and invest in new technologies in next to no time. David J. Haines, Chairman of the Management Board: “In recent years, Grohe has become the leading global brand for sanitary fittings and shower systems, not least thanks to our early internationalisation. We have a global market share of roughly ten percent, which makes us a strong player. We want to consolidate and expand this market position.” The investments in international production locations are not meant to replace the German centres of competence in the long term, though. Germany will remain the innovation and technology driver.

“We want to leverage advantages for production and manufacture our products “closer to markets” for the world market. The percentage of non-German production will be increased consistently, as we see the best growth opportunities abroad. This is where we generate 80% of our sales above all in Asia, the USA and the Middle East,” said David J. Haines.

The Klaeng facility focuses on the full-scale manufacture of brass fittings; the required new equipment has already been installed, including a central melting house and a low-pressure casting machine. 650 people today work at the plant, and this number is set to rise to over 900 in 2006. Grohe’s demand for new qualified employees has almost exclusively been satisfied with local applicants. The company has hired production staff, industrial engineers and engineers for process development, casting technology, metallurgy, tool-making and lean manufacturing. As a result of the construction work in recent months, the site has grown from 42,000 to 84,000 square metres, with a 60 percent increase in production space to 10,000 square metres. In addition to a new 800 square metre staff amenities building, Grohe also invested in new infrastructure such as roads, parking space and a water treatment pond.

Grohe’s move to Asia is based on a long-term international production strategy, as the company chose Thailand as a major production location already ten years ago with a view to developing new markets. There were numerous arguments in favour of Thailand: It is a crisis-resistant country with great political stability, a well developed infrastructure and highly motivated and skilled people.

Like all other Grohe locations, the Klaeng plant operates according to the lean manufacturing principle. Detlef Spigiel, Director of Technology: “It has always been our philosophy to match our manufacturing footprint to our market activities. Asia is one of Grohe’s growth markets. Only by offering the same brand quality that we produce in Germany and elsewhere will we be able to develop our business successfully in this region. And that is exactly what we are doing. Today, Grohe’s foreign manufactured products achieve the same quality standard and the same low error rates as the company’s German manufactured products.“

All branches in Grohe’s global production network operate with the same high precision, which is ensured, for instance, by certification to ISO 9000 and ISO 14000, which also applies to the Klaeng facility. Consistent global standards

guarantee a forward-looking production system and manufacture to the “Grohe BEST“ principles. Detlef Spigiel: “Whether it’s our working conditions, our training and further education system, environmental management or quality assurance, all locations in our global production network operate with the same high precision. You will see only minor differences between local production and our production in Germany. No matter where in the world Grohe products are manufactured, their quality is always identical.“

To exploit existing potential and expand Grohe’s position in the world market in the long term, the company plans to make worldwide investments of EUR 200 million (10,000 million baths) by the year 2008. Specifically, the company will boost the professionalism of its sales organisation and will raise its investments in research and development by 15%. Also Paul Flowers has been appointed Chief Designer to steer Grohe’s product development efforts to a truly world-class level.

“We owe our international success to high quality, functionality and continuity, innovative technology and modern design. There can be no doubt that we will stick to these core values of our brand also in future. We will start the new year with a new product offensive and a sharper brand profile. We are the water experts – in every respect. We will prove that nobody delivers water better or more economically than we do”, Detlef Spigiel said on the occasion of the inauguration of the new facility in Thailand.

About GROHE Water Technology AG & Co. KG

Holding roughly 10% of the world market, Grohe Water Technology AG & Co. KG is the biggest European and the world’s leading manufacturer of sanitary fittings. As a global brand for sanitary products and systems, Grohe is setting standards in quality, function and design. Headquartered in Hemer, the company currently employs some 5,800 people worldwide, including 4,300 in Germany. In 2004, Grohe’s kitchen and bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated sales of EUR 911 million (45,550 million baths). Grohe has six production plants, of which three are located abroad, namely in Portugal, Thailand and Canada. The company generates 80% of its sales outside Germany.

GROHE is the largest fittings manufacturer in Europe.
GROHE is the largest exporter of bathroom fittings worldwide.

Your Banner Ad Here instead - Showing along with ALL Articles covering Manufacturing / Robotics Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: Spark Communications Thailand


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker


Distribution / Indexing: [+]

# # #
  Your Banner Ad showing on ALL
Manufacturing / Robotics articles,
CATCH Visitors via Your Competitors Announcements!

Closer to the Customer: GROHE Inaugurates New Building in Klaeng

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Contact: Nick Jonsson - 
+66 1 9090522
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Spark Communications Thailand securities in any jurisdiction including any other companies listed or named in this release.

Manufacturing / Robotics via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Press Releases From Spark Communications Thailand / Company Profile

Read Manufacturing / Robotics Most Recent Related Press Releases:

LANXESS Acquires Biocides Specialist INTACE
SCHOTT’s Lebanon, Pa. Facility Reaches New Record in Glass Vial Production for COVID-19 Vaccine
Naval Group Equips A French Navy Ship with A 3D-printed Propeller
iBASEt Applauded by Frost & Sullivan for Enhancing the Production and MRO of Highly Engineered Products in the Aerospace & Defense Industry
Thales Australia to Deliver Enhanced Sonars for Collins Class Submarines
Yokogawa Invests in Venture Investment Fund Specializing in Biotech and Life Sciences
Hempel Launches Re-formulated Antifouling Technology to Enhance its Proven Range of Low Investment Hull Coatings
Fitesa Simpsonville Expanding Operations Again, Investing 0 Million in South Carolina
Hempel’s Flagship Hull Coating Hempaguard X7 Reaches Milestone
Nexans to Supply Nuclear Rated Cables to Hinkley Point C Project to Bring Carbon-free Electricity to Six Million UK Homes

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business



Visit  La Bella Bakery Artisan Bakery Arizona


  ©2021 PRZOOM - Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution freenewswiredistribution asianewstoday bizwiretoday USA pr UK today