PRZOOM - /newswire/ - New Delhi, India, 2007/07/31 - Blogworks™, a specialist communication offering, which delivers strategic social media know-how to brands and corporates, has announced Blogworks™ Ad Affiliate Network aiming to connect influential bloggers with relevant advertisers/marketers.

With blog credibility on the rise, blogs are emerging as a viable advertising option for marketers. The Network takes into account needs of both the advertiser and the publisher. It caters to the advertiser who seeks creative opportunities but finds it difficult to reach individual publishers on a one-on-one basis; and the publisher, who generally faces disappointment on accounts of advertisements that promise to pay only based on traffic and numbers Blogworks™ Ad Affiliate Network hopes to bridge the gap of creative and dynamic offerings offering appropriate for blogs, as different from mainstream online offerings.

Value for blog writers and publishers:
• No worries on marketing
• No compromising editorial credibility – not a pay per post offering
• Transparent
• Choice to say ‘no’
Value for advertisers/ marketers
• High quality blogs, handpicked
• Bouquet offering – by verticals/ readership/ geographies
• Single Window - so you could painlessly participate in blogs/ social media
• Risk free - many options, reduced impact in case of dropouts.

Speaking about the need, Rajesh Lalwani, Founder Blogworks ™ said “A blog with page views running into millions is no-brainer, but what is the value of a top research scientist's blog - read in-turn only by a few hundred other scientists - as a recruitment ad vehicle for a research lab? Or to build traction with the community? Both publishers are valuable, but need different approaches.”
He concluded by saying, “Credibility matrix' that are purely based on just 'number of links' can often be misguiding - it is not lost upon any of us how easy it is to generate fake links.”

Advertising on blogs and independent author sites may need to focus on brand associations and sponsorships with the site, its popular properties; widgets and other creative and dynamic ways of reaching the audience.

About Blogworks™
Blogworks™ (blogworks.in) is a specialist communication offering, from Scenario Communication Partners, delivering strategic solutions and know-how to brands & corporates for using ‘conversational communication and marketing' effectively.

Agency / Source: Blog\Works™ Consulting

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