Agency / Source: immediate future Ltd

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Retailers Must Think Beyond Google AdWords to Cash in on Xmas Rush - Logan Tod survey reveals that retailers waste paid links and are not converting visits to sales.
Retailers Must Think Beyond Google AdWords to Cash in on Xmas Rush

 

PRZOOM - /newswire/ - London, United Kingdom, 2005/11/14 - Logan Tod survey reveals that retailers waste paid links and are not converting visits to sales..

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenue drop

 

A survey by Logan Tod reveals that many e-tailers are wasting money through Google AdWords. With last year’s Christmas sales online estimated at £2.6 billion*, Logan Tod is urging retailers to maximise their paid for search advertising if they want to benefit from the expected increase in online sales this year.

The results of the Logan Tod survey show that retailers are losing 30-40% of potential sales due to the failure to optimise websites for pay per click campaigns.

According to Matthew Tod, CEO of Logan Tod, to get the most out if Google AdWords, retailers don’t just need to pick the right keywords to generate traffic; they need to present visitors with obvious benefits and product information that increases the chances of a sale.

Tod continues: “Our survey reveals a lack of product focus, poor calls to action and a fundamental lack of efficiency and effectiveness with pay-per-click advertising.

To optimise sales customers should be able to find whatever made them click on the search advert, see a clear presentation of product information with sufficient detail to enable them to make a purchasing decision. Very few retailers create specific destination pages for selling specific products. The result is that visitors leave the site and the sale is lost”.

Logan Tod’s survey discovers more about the visitor journey following a click on a paid for link. The research studies 65 major UK retailers, examining the efficiency and value of pay-per-click campaigns. Researchers used Google to search for common generic products such as a steam iron, double bed and iPod.

Only 61% of retailers used Google AdWords and major high street stores such as Gap, TopShop, French Connection and Body Shop had no campaigns at all. Of those that did, 37% had poor follow through, with visitors landing on pages with no matches, non-specific categories or the home page.

Littlewoods and Comet scored highest in the survey. Not only driving traffic to their sites, but also optimising destination pages and product information to maximise sales conversion.

Tod concludes: “With Christmas around the corner and online sales set to exceed expectations, retailers must look more closely at converting sales against generic search terms such as toys, perfume, and gifts as well as highly specific product searches”.

Logan Tod works with a number of high-profile retailers including Mothercare, I Want One Of Those and Kitbag to increase website conversions and generate more sales.

Editor’s notes

* Statistics according to UK Data as reported in The Scotsman

About Logan Tod & Co
Logan Tod & Co is an independent web agency, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharps Bedrooms, I Want One Of Those, Adept Scientific and Yes Car.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenue drop

 

Agency / Source: immediate future Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Retailers Must Think Beyond Google AdWords to Cash in on Xmas Rush

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Katy Howell 
0845 408 2031
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any immediate future Ltd securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Press Releases From immediate future Ltd / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Press Releases:

Launch Potato Awarded Top 10 Best Companies
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising
Matrix Announces Development of Sales Gateway Portal
The Jim Pattison Broadcast Group Implements Matrix’s Media Ad Sales Platform Across All Platforms and Markets
Federated Media Adopts Matrix Solutions’ Media-Specific Ad Sales Platform, Monarch, to Advance Sales Capabilities
Amobee Selected by Univision as Linear Television Optimization Platform of Record
Matrix Solutions Unveils Product Roadmap for Global Ad Sales Platform Ahead of NAB 2019
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
DOCOMO and Dentsu Establish New Digital OOH Advertising Company 'LIVE BOARD'
Epiphany Selects Amobee for Ad Tech Collaboration

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
.



PREMIUM Members


Visit  BizJobs.com

Visit  VR CORPORATENEXT

Visit  JobsWare.com







 
  ©2020 PRZOOM - Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today