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The region’s largest gathering of exhibitors and professionals from the beauty and wellness industries - Beautyworld and Wellness and Spas exhibitions were officially opened today by Raja Al Gurg, President of the Dubai and UAE Businesswomen's Council and CEO of the Easa Saleh Al Gurg Group at the Dubai International Convention and Exhibition Centre. Now in their twelfth year, the two shows have attracted around 950 exhibitors representing 1500 brands from 55 countries and the latest products and services from across the beauty and personal care spectrum.
“Over the next three days at the Wellness and Spas show, we will be showcasing the latest trends and popular treatments within this burgeoning industry; such as medical spas, aromatherapy and relaxation techniques,” says Messe Frankfurt Exhibition Manager, Susan Amin. “Medical spas are predicted to be the next big trend within the industry and could take a substantial slice of the health care market, the current regional spend of which is US$ 74 billion (AED 272 billion), she adds. “Visitors to the show will even be able to experience the benefits of spa treatments for themselves, as a specially designed fragrance from leading aromatherapy firm Aromagic will be gently wafted through the halls throughout the exhibition,” she continues.
Wellness and Spas 2007 will also be promoting health through fitness, with a dedicated sports aerobics area called ‘Pulse.’ This floor section will showcase the benefits of a good workout as an ideal way to help maintain the optimum body weight. “Obesity is a real issue for people in this part of the world,” says Ms. Amin. “Kuwait was recently found to be the world’s eighth fattest nation and statistics also show that 60% of UAE nationals are overweight. Pulse aims to show how exercise can be a fun way to help fight the flab and can be incorporated as part of a health visit to a spa,” she adds.
Miss Amin is in no doubt that the Wellness and Spas event will help to cement the city’s status as first-choice break for travellers seeking a recuperating vacation. “Of the four world class spas that were voted as being located in the Middle East by the Leading Hotels of the World group, three are to be found in Dubai,” she says. “Not only that, hotels in Dubai offering such amenities are increasing by 17% per year and by 2015, it is highly likely that there will be more than 200 establishments containing world class facilities, making the city the top spa destination in the world,” she continues.
Speaking on behalf of Beautyworld 2007, the Wellness and Spas sister show, Ms Heather Nix, Group Exhibitions Manager for Messe Frankfurt, explains the importance of having a local cosmetics and beauty exhibition of for the regional industry. “The growth of the personal care industry has been phenomenal,” she says. Last year the market in the UAE alone was worth more than AED 1.51 billion (US$414 million) in retail sales - an increase from AED 1.41 billion (US$382 million) in the previous year. The consumption of cosmetics and perfumes in this region ranks among the highest per capita world wide, with an average purchase at around AED 1,226 (US$334) per head,” she adds.
Ms. Nix is keen to stress that Beautyworld 2007 goes way beyond static displays of cosmetics and perfumes, although the exhibition certainly features the region’s largest collection of such products. “We have a number of exciting interactive competitions at this year’s Beautyworld, such as the Walk of Beauty and the Nail Competition,” she says. “The Walk of Beauty will pit the region’s leading hair stylists in a race against the clock to create a winning style and finishes with a catwalk parade, with each model accompanied by a sound and light show as they sashay down the runway,” she adds.
“The Nail Competition will demonstrate the talents of the region’s leading nail technicians and will reveal the skill and precision needed to successfully apply such artwork to fingertips,” she continues. “We also have a unique feature titled ‘Passione,’ which shows the latest in costume jewellery and is designed to reveal a ‘one-stop’ solution for time-busy customers attending beauty salons,” she remarks.
Beautyworld Middle East 2007 and Wellness and Spas Middle East 2007 run from 20-22 May 2007 at the Dubai International Convention and Exhibition Centre. The two shows combined will feature over 9,500 exhibitors representing 1500 brands and services from 55 countries. More than 10,000 visitors are expected to attend the two exhibitions over the three days.
Issued on behalf of Messe Frankfurt by BIZ COM
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